What the Hell is "OOTD"

Welcome to #Trending by RootNote! Each week we take a deep dive into the social, content, and commerce trends and data behind your favorite sports, media, and entertainment brands and creators.

This Week: Lexie Hull

What happened?

The Indiana Fever guard has stepped it up in the second half of the season both on and off the court. In the past month, Lexie increased her TikTok following by more than 30%. Her pregame OOTD series ("outfit of the day") is rising in popularity and more consistent posting this season has helped her grow her social media presence to new levels.

The numbers:

? Lexie’s Instagram saw a 20.8% (26,473)increase in followers. Of the 6 posts she’s made, her post on July 28th with her teammates was the most liked with over 46.6 thousand likes and 468 comments.

? While she has not posted on her Twitter account in almost two years, her Twitter following grew 41.2% (2,149).

? On TikTok Lexie’s following grew 31.4% (10,500) and her total likes increased by 23.6% (77,900). She posted 6 times, with her OOTD video from August 19th receiving 212.9 thousand views, 25.2 thousand likes, 1,271 comments, 393 saves and 344 shares.

See the Full Analysis Here:

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