What The Heck Is Content Marketing & Why Should I Care?

Today we start working on your first piece of written content that your market is going to encounter.?At last you’re going to take the information in your head, and all of the research you’ve done so far, and get something out into the market place!

?NOW we’re in the phase where we start to get your message out to your audience to demonstrate your expertise, prove your credibility and provide the ethical bait that will get your prospects to put their hand up and say “Tell me more – I’m interested”?

To get to where I am today I had to stumble and make mistakes, learn what worked, trial and error, wasted opportunities, lots of hope, lots of disappointments.?I’m smoothing the way for you to make your journey more profitable and more likely to succeed.?So learn from my mistakes and use this stuff to stack the deck in your favour.

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The process I am going to do with you today I NEVER WENT THROUGH MYSELF.?God I wish I had.?I cobbled my stuff together bit by bit through trial and a lot of error.?A lot of trial too, come to think of it!?So please revere what I’m gifting you with today.?I am going to make this IDIOT PROOF and PAINT BY NUMBERS simple…

?OK, so you need to put your thinking cap on and start to assume the Thought Leader position that you want.?Cos you’re about to put pen to paper – or fingers to keyboard – and actually start to get the valuable knowledge that’s in your head, out and onto the screen, or onto paper….

?As an example, let me tell you about John our world class dog trainer client.?He was working all the hours god sends, had a big social media following on Facebook and YouTube, but he’d hit his earnings ceiling and he didn’t feel like he was getting the recognition he deserved.?Then I asked him how the “big dogs” in his industry made their money…

?Your FIRST Content Piece

In modern internet marketing, you need a funnel, and you throw as many prospects into the top of that funnel as possible, by offering them free irresistible AND VALUABLE information at the top.?In this session we’re going to create that information.?Quickly and easily.

Let me tell you why this is an absolute MUST step, and the keys to the kingdom into the bargain.?Here’s the big picture – we’re going to put your thoughts onto paper and screen, then blast that out all over the world so your target prospects can learn about you and what you know.

?The reason this is relevant to you is that as a Guru, an expert, a Thought Leader, you have valuable info that they need.?Some people like to see stuff visually, some learn by reading written stuff, some learn by doing live events and experiential learning, while others prefer to listen to audio and Podcasts.?You need to put hooks out there in all the modalities so that it’s easy to consume.?The more fishing lines in the river, the more you feed your family right?

?I know you want to be seen as the Guru – the GO TO person in your niche.?You DON’T want to be an invisible genius.?The main reason you MUST devour this strategy is because if you work it right, it will launch your Guru career.?It’s time to get published, and we’re going to do it FAST.?You do have unique content of value – you have a lot to offer, don’t you?

?You NEED content.?Google rewards publishers not marketers.?So you need to publish. Written content, video, audio, events.?This article will provide you with all the material you’re going to need to get started and make a splash.?What will you say to yourself when you get the recognition you deserve??This is where it all comes together. Does this sound useful?

?The fact is when my private clients ask me how to get as much attention and bang for their buck as they can, on a zero budget, then this is the tool of choice that I always suggest. God, how I wish I'd known about this pathway to power when I first started. I promise you, if you spend some quality time doing the following steps, you'll laugh at how simple it is and rub your hands with glee at the results.

?Truthfully, it’s about quality not quantity.?It’s about solving a problem.?It’s about helping people with good quality valuable help.?Value = usefulness.?Content Marketing expert Jimmy D brown says if it can’t be done in a month, I won’t even touch it.?If he can’t get a product created in 30 days or less, he moves on to something that he can create in that time.?Think about it – your target market is out there.?You can help solve their problems.?But you need to be seen and get in front of that queue of potential customers.?Ask yourself – are you ready to create the momentum to get started??What do you want them to know??What do you want them to feel? What do you want them to do?

?There’s a lot in this – you are being asked to come up with written content, anywhere from 15 sentences to a book.?And I’m going to give you the paint brush, the canvas and all of the different colours to create that masterpiece.?Have fun with this – because your public want to enjoy learning what you know.

?Let me walk you through the steps.?We’re going to create a skeleton outline of some content to get you started, then we’ll put the meat and bones onto it as we go.?Have fun with this.?First of all we’re going to craft a short article.?Then you repurpose that article in several different ways to act as lead generators and traffic magnets, that will catch your audience’s attention and direct them to your irresistible offer forever more.

?Try to make sure you get this work done now because it will make your life so much easier in the near future.?Pick this up really quickly and run with it – this is what separates the men from the boys.?So useful – you have NO IDEA how useful this step is going to prove to be.?I’m going to break it down into very manageable steps that you can easily follow along and complete.?BUT you have to make the commitment to get this done.?Whether it’s an hour every week or you plan to hand this to a VA, you’re going to need to devote time to marketing your business if you want paying clients..

Pick a topic you’re going to write about.?Tip – pick one of the 9 steps of your Signature Framework, or a FAQ from your market research

?I have 2 key rules for you to follow in this exercise

1.????Write fast and don’t stop

2.????Write BADLY

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Tell me WHY I should care, reasons, why it’s important.

Tell me WHAT it is, facts, figures, evidence.

Tell me HOW it works, steps, strategy

Paint pictures of WHAT IF I used this, what are the possibilities??Where could this lead?

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SPEND 5 MINUTES DOING THAT NOW!

Write a couple of sentences. ?Expand on the point so you can talk a bit more about each one. Write the way you'd tell it to a live client. What do you really want to get across to them?

?Then at the bottom of the add a “Resource Box” - A 3-5 line advert for your initial product/service/treatment at the bottom of the article, with a web link to your site. Example "Jonathan Clark offers blah blah to clients who blah blah. For a free e-course go to www.ecourse.com"

?Or

We help [target market] who are [problem] to [objective]

Then add a call to action:?To get a copy of our crash course in [topic] go to _______

?Can you imagine how good it will feel to have your first set of content pieces out there being read 24/7 all over the world??What if you read each article out loud to someone – just to see what their reaction is??Just how creative can you be with this??You don’t need to get it perfect first time – just let it come together and explore possible combinations…?It’s possible you may come up with more ideas, or maybe a blend of all of them??I just want you to get SOMETHING out there

?Suppose you got bitten by the bug and decided to write an article like this every week??Who knows where this might lead??Picture yourself writing a first draft of the article, then coming back to tweak it again the next day?With time you’ll discover the value of what we’re doing here today.?You’ll see this all coming together as we go along so I’m just asking me to trust me now.?You’ll be thanking me later.?There might be some hidden rewards that reveal themselves to you later.?Maybe I have some ulterior motive in getting you to get these done??Maybe we’re going to repurpose this material any number of ways in the future.?Hmmm.

?Only you can push yourself to do the work. Stick to the plan and get it done.

Just experiment with this and you’ll discover where your inner publisher lives.

?So back to John the Dog Trainer.?We did a Survey to his 14,000 Facebook fans, “Here are 10 doggy problems, which is your biggest headache?”?Within 24 hours the top 5 jumped off the page.?So we conducted 5 Zoom interviews, one per week, and tackled each of the five topics and included a YouTube video to demo his techniques.?We recorded the 5 Zooms - that became the 5 modules of his online course.?The 5 zooms were transcribed - those became the 5 chapters of his book.?We got him to #15 of all non-fiction books on Amazon.com on Kindle.?Subsequently he got invited to speak to other dog training workshops internationally.

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Some final tips:

?1.????Use what you know about your customer.?Make the articles speak to them.?Incorporate THEIR wants, dreams and desires.?But also talk about their fears, dreads and problems.

2.????Seed in what you learned about your market. Use the headlines or bullet points you found on Amazon, or the Keywords they search for on Google.?By all means add in any little catchy sentences that jumped out at you back then.

3.????Seed in elements of your Origin Story by talking about your own history.?This is your chance to make them get to know you by sharing some of your experiences.

?All you’re doing is sculpting and allowing something to emerge.?It doesn’t need to be the final version yet.?Allow it to slowly come together and let your unconscious mind take all of these ideas and combine them- play with them – in ways your conscious mind hasn’t thought of…yet – tonight while you sleep – if I may make a suggestion – like all the great inventors and pioneers…

?This is only one part of a much bigger business blueprint that I teach in my Instant Edge Newsletter, which is FREE for the first 30 days.?To get the printed newsletter plus a self-hypnosis audio and complete online course every month, visit

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