What the Healthcare Customer Wants
Idea in brief: In this article, with the help of a use case (episode of care) I describe a customer’s journey (true events), explain why we’re at the beginning of transformative changes in healthcare, describe what the customer’s journey might look like in the near future, and sketch the business model of next-gen healthcare companies.
What the Healthcare Customer Wants
People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.
—Ted Levitt (Harvard Professor)
Often advances in new technology are met with skepticism, especially by industry’s mainstream participants. Such participants are also the last to recognize a reordering of the ecosystem and when they do, it’s already too late. A massive reordering is underway in healthcare.
The rearrangement of the industry will have a profound impact on how and where we receive care in the future. More on that later. First, a personal story....
You can continue reading the article at:
https://www.cloverleaf.blog/2021/05/what-healthcare-customer-wants.html
Healthcare Executive | Senior Managing Director, FTI Consulting
3 年This is an insightful look into the modern-day patient experience. Thanks for sharing Vikas!
Director, Healthcare Market - California/Hawaii
3 年So well written and a great use case to bring the transformation neeeed to life - thanks for sharing!
Founder & CEO at DigiValet, Founder & CEO at CasaDigi
3 年Vikas - very well articulated. I must appreciate the analogy, the analysis and the insight into future trends .
Corporate & Business Development
3 年Great to hear from you, Vikas!
Golf Instructor | Executive Advisor | Board Member | Investor
3 年Vikas, so great to see this post. Hope all is well with you!