What Is Header Bidding or Pre Bid? Explained
“Struggling with low? ad revenue? Traditional waterfall bidding is leaving money on the table, forcing publishers to accept lower CPMs while missing out on premium advertisers. Header bidding changes this outdated system by allowing multiple demand sources to bid simultaneously, increasing competition and maximizing revenue potential. It's the solution smart publishers are embracing to boost their advertising yields by up to 50%.”
Understanding Header Bidding Fundamentals
Header bidding, also known as pre-bid, is a programmatic advertising technique that enables publishers to offer their inventory to multiple ad exchanges simultaneously before making calls to their ad servers. This advanced auction process allows publishers to receive bids from numerous demand partners at once, ensuring the highest possible revenue for each impression.
Key Points in HB
Header Bidding Quick Facts
Alternative Names: Pre-bid, Advance Bidding, Parallel Bidding
Implementation Types: Client-side, Server-side, Hybrid
Average Revenue Increase: 20-50%
Major Players :Prebid.js, Amazon TAM, OpenX
Response Time: 500-1000 milliseconds
How Can I Get Access to Header Bidding?
We are here to help you. Adipolo is an expert in this field and has been providing services to publishers for the past 12 years. We Helped many publishers achieve their goals. You Just focus on creating quality content and adipolo is here to handle your revenue uplift.
The Evolution from Waterfall to Header Bidding
Traditional Waterfall Limitations
The Waterfall model is nothing but random ads filling the ad space. Everything was predefined and lower bid ads also casually show up without any competition.
Header Bidding Advantages
Technical Implementation and Setup
Client-Side Header Bidding
Client-side implementation involves placing JavaScript code in the header of a webpage. This approach offers:
Benefits
Challenges
Server-Side Header Bidding
Server-side solutions move the auction process to external servers, providing:
Advantages
Limitations
Increasing Revenue Through Strategic Implementation
Wrapper Selection
Choosing the correct? wrapper solution is important for success. Consider:
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Demand Partner Management
Effective partner selection and management involve:
Analytics and Optimization
Key Performance Metrics to See on HB
Monitor these essential metrics:
Data-Driven Decision Making
Use analytics Data to optimize timeouts, adjust floor prices, evaluate Bidders? performance, and improve yield. By using data-driven insights, Publishers can Increase? operational efficiency, maximize revenue opportunities, and ensure better decision-making. This approach enables continuous performance monitoring and strategic adjustments, leading to more effective partnerships and improved overall outcomes.
Future Trends and Innovations
Artificial Intelligence Integration
AI is revolutionizing header bidding through:
Privacy-First Solutions
Adapting to a cookieless future:
Cookieless Advertising also has pros and cons but compared to Cookie based ads it is performing very well and it is also followed by some big brands like 152Media, 33Across etc.
Troubleshooting Common Issues
Performance Optimization
Address common challenges:
Quality Assurance
Maintain high standards through:
To avoid all this headache, drop us an email at [email protected] we will handle it for you. Your Growth is our Growth.
FAQ About Header Bidding.
1. Header Bidding and Prebid are Different?
No Header Bidding is a concept and Prebid is following that concept.
2. Can small websites use Header Bidding?
Yes but not recommended small publishers should focus on creating quality content and increase the traffic.
3. Header Bidding better than AdSense?
Yes, Adsense uses the Waterfall model we discussed in this article. So HB will outperform AdSense.
4. Header Bidding Slow Down my website?
Yes if you don’t set it properly that's why leave it to Adipolo.