What has the Ketchup Crew been up to?

Welcome to our newsletter! Read on for the hot news in SEO and marketing strategy, as well as the latest from the Ketchup Crew and our clients.

UA is out, GA4 is in!

Google has officially bid a fond farewell to Universal Analytics, and all data from old UA accounts is now gone [forever]. This means that, even if you’ve already upgraded to the new Google Analytics 4, there’s no way to look back on your previous site performance unless you downloaded the data before the cut.

If the switch to GA4 has you feeling a little lost, speak to Ketchup’s SEO experts.

Google is leaking

When the Ketchup Crew heard that Google’s algorithm was leaked, we couldn’t wait to get our hands on it! We read through 14,000+ lines of [fascinating] code to make sure we’re following SEO best practices for our clients. We’re all about caring and sharing, so we’ve put together some top actionable tips for SEO success.

Get ready to supercharge your SEO.

We’re smashing SEO

At Ketchup, we spend [countless] hours every month appeasing the search overlords, and the results we get speak volumes. Check out our SEO client stats for the last 12 months:

Clicks ?? 254%

Impressions ?? 318%

Page rankings ?? 598%

Keyword rankings ?? 451%

With results like this, it’s pretty easy to see why we’ve got a 97% client retention rate. Want to get these results for yourself?

Why we love outsourced marketing

70% of British businesses outsource key operations to third parties – and with good reason! In-house marketing actually comes with loads of hidden costs, which can make it more expensive and less profitable than collaborating with dedicated experts. If you do the maths [and we did], a single full-time marketer could cost you ￡4,116 per month.

What could an experienced marketing agency achieve with that budget?

brightonSEO

In April, we took a trip [down south] for the 2024 brightonSEO conference, where the team got to explore the latest developments in all things search. From using additional platforms like social media to research keywords to getting to grips with content creation in regulated industries, there was loads to learn and explore.

Check out our key pointers to optimising your marketing and content strategy, powered by the freshest industry hints and tips from brightonSEO.

Community engagement at Nottingham College

As part of our ongoing community outreach and engagement initiative, the brilliant duo of Kitty Smith and Emily Bicknell led an insightful careers talk and creative workshop at Nottingham College. The [hugely positive] response from their work with the local student community was simply overwhelming, and something we’re all very proud to be part of.

Want to see more of what the Ketchup Crew has been getting up to? Follow us on Instagram.

Creative spotlight: Virti

The Ketchup Crew was excited to work on the [inspiring] brand development for Virti, a cutting-edge VR learning platform with a bit of an identity crisis. We worked with them to create a new visual language, standout colour palette and strengthened brand messaging, all designed to align with their mission and values. We then implemented this revitalised identity across the full range of [online and offline] touchpoints, including the creation of a brand-new website supercharged with SEO, and an impactful modular exhibition stand to increase brand awareness and engagement.

Need a [saucy] expert touch for your marketing?

If you’d like to benefit from our expertise, get in touch with the Ketchup Crew and let’s get started on supercharging your brand.