What Harry Potter and Generative AI Have in Common
CSA Research
Market research, consulting, and advisory for global enterprises and language services and technology companies.
Welcome to our LinkedIn Newsletter
Welcome to our LinkedIn newsletter. In it, we share new research, open surveys, invitations to webinars and industry events, thoughts on large language models and what Harry Potter and generative AI have in common, and the 10 most-read research reports for Q1. Also, we encourage you to take our survey on the impact of gender and family in the language services industry before it closes on May 5. Nearly 2,000 industry professional have done so already, thank you!
Read on to learn more!
What to Know
Webinar Recap: Large Language Models
?? Newly released ??
Watch the recording of the live, public dialogue that occurred last week regarding the future of MT, with a particular emphasis on the growing importance of large language models. Watch Now
Most-Read Research Q1 2023
What were the most read CSA Research reports in the first quarter of 2023? Our top 10 most popular reports range from trends to technology to market sizing. ??
What to Read
What Do Harry Potter and Generative AI Have in Common?
Have you ever been entertained by spells going awry in the Harry Potter series? From Harry's aunt turning into a hot air balloon to Hermione's botched transformation spell, there's never a dull moment.?
Senior analyst Hélène Pielmeier explores how just like spells in the wizarding world, the prompt used to invoke AI magic plays a crucial role in the outcome.?Read/Listen to the Blog
领英推荐
Localization Opportunities Courtesy of the Titanium Economy
There hasn’t been much discussion of what the Titanium Economy might be able to learn from the localization industry – language service providers or buy-side localization teams – as it relates to easing and speeding up the globalization journeys of the firms that make up this sector of industry. Obviously, fulfilling their translation and interpreting needs is one requirement, but there are three other areas that have a much bigger influence on determining success outside of their domestic markets: product design, local compliance, and customer support. Rebecca Ray shares more about these opportunities in her latest blog. Read/Listen to the Blog
Research to Review
Script Editing and Cultural Customization
Developing multimedia for use around the world often means that one size does not fit all: entertainment, games, and videos often require modification and adjustment, depending on the audience and many other factors. This report will help anyone who produces and localizes multimedia to better understand international requirements, avoid unnecessary work, and implement better practices. It is part of a series focusing on multimedia localization.?Learn More
Lighten the Load for Customer Care
Constructing globally integrated customer care experiences in synch wherever you do business around is daunting. Most support teams face challenges efficiently globalizing their organizational structure, partners, processes, automation infrastructure, and governance – especially as AI assumes a larger role within this sector. This report helps you prioritize which areas to tackle first. Learn More
Procurement: Optimize for Global
Many procurement teams face sizable challenges around how to efficiently globalize their organizational structure, processes, automation infrastructure, governance, and third-party partners. Use this research to prioritize which areas to tackle first to ensure that your operation is world-ready. Learn More
How Much Should LSPs Spend on Staff and Vendors?
Determining the right balance to spend on staffing vs vendor costs is a challenge. This research includes the payroll-to-revenue ratio, project-related vendor costs-to-revenue ratio, and the combined spend.?Learn More
How to Sell More Effectively to Buyers
In CSA Research's survey of buyers of language services, participants shared detailed comments on how LSPs can better sell to them. This report compiles their answers and illustrates their points with data from the survey. These insights are crucial for LSP growth teams seeking to refine their approach. The 12 recommendations and the respondents' quotes provide concrete examples of how LSPs fail in their approach – some of which will surprise suppliers. Learn More
How to Participate
Gender & Family Survey
Please participate in CSA Research's?survey ?on gender and family in the language services industry, which closes on May 5.?The report will be available to all at no cost. We encourage you to?participate?in the follow-up to the 2017 study to see how the industry has progressed and how factors such as the pandemic have impacted work and family life.?We appreciate you! ???Take the survey .
Survey: 2023 Market Study
Please register to receive notification of CSA Research's 19th annual study of the language services and technology market launches.?Register Here
? Find out more about our study and get access to our data from our rankings of the largest language service providers from 2019 to 2022.?Learn More
Where to Be
May 25:?[Virtual] Arle Lommel will present an overview of the current state of the language services industry at CLIA's annual conference. Learn More
May 30: [Webinar] Arle Lommel is presenting "Don’t Fear the AI Reaper" for members of BLISS (Brazilian Language Industry Association). Learn More
June 15: [Virtual] Arle Lommel will moderate "ChatGPT vs NMT: The Global-First Revolution" at GlobalSaké —for growth’s sake .?Register Here
June 6-8:?[In person]?#LocWorld49 ?Malm?.?Alison Toon ?will present "Winning with Global Multimedia Content " at?#LocWorld49 . Attendees will learn why localizing multimedia is vital for businesses today — for business, employees, and accessibility; what technology can help address the needs of multimedia localization for both buyers and language service providers; and hear some gotchas — what to be wary of with AI-enhanced services for multimedia localization. Find out more about?#LocWorld ?and?register here .
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