What happens if you entrust the design of the Starbucks logo to two teachers and a writer

The founders of Starbucks-English teacher Jerry Baldwin, history teacher Zev Zigal, and writer Gordon Bowker-opened their own coffee bean shop in Seattle in 1971.?According to one version, the founders of Starbucks named the store after the assistant Captain Starbuck from the novel "Moby Dick", who had nothing to do with coffee.?For the logo, a sea siren was chosen — a creature from ancient Greek mythology that lured sailors with its singing.

On the left is the logo created by the founders of the company, on the right is the logo designed by Starbucks and Lippincott designers.

The logo with the image of a sea mermaid in a circle is known not only to coffee lovers, but also to the whole world.?When studying the history of the appearance of the Starbucks symbol, it becomes clear that the founders of Starbucks were guided by logic and drew hidden parallels.?Choosing the name for their store, the founders were inspired by the novel about the white whale Moby Dick, who fought for his life, driving sailors crazy.

In my opinion, the appearance of a siren on the Starbucks logo is quite a logical and thoughtful decision.?The sea maiden, like moby-Dick the whale, are metaphors for black coffee.?Like the characters, coffee is maddening for its taste.?Perhaps the idea was designed for fans who are driven crazy by the taste of a world-famous drink.

The first version of the Starbucks logo looked more like a traditional illustration than a logo.?In the 70s, the logos of such small companies as Apple and Starbucks were more an illustration than a simple logo, like those of big brothers-companies such as IBM, Ford, GE, McDonald's.?Tiny companies that were born in garages did not have the opportunity to develop a logo in the modern trends of the 70s, so they created a corporate style "on their knees".

The biggest logo change occurred in 2011.?The updated image of the siren, the symbol of the coffee shop, was created inside by a team of designers from Starbucks and Lippincott.?The development of the Starbucks logo freed the siren from the outer ring and lettering, making it an open and welcoming symbol of the coffee brand.