This is what happens when you pair influencers + amazing unboxing experiences... 30% increase ?? in UGC content from FREE ?? organic posts.

Here's the simple and easy-to-follow Influencer Unboxing game plan heading into holiday (with a ton of inspiration + examples).

Influencer collabs this time of year, you are paying double than normal. Holiday is already prospecting heaven and hell in one. More eyeballs but more competition for them. Customers are bombarded with ads. Influencers are flooded with partnership offers. Everyone is focused on the same thing: the best deal. Play a different game. Like in this thread...

Now, when it comes to your unboxing experience. It boils down to a pretty simple question.

If you were an influencer, which is going to make you feel more valued: the product arriving in a generic cardboard box, or in attractive, bespoke packaging? The product within is exactly the same, but the perception between these two examples couldn’t be more different.

One, it is just a ‘thing’.

The other, it takes on the positive attributes of the brand itself; attention to detail, high value, and it serves the end-user.

I can't stress this enough...this experience is pivotal in turning influencers into advocates. And it's not just your influencers that are at play either, it's your potential paying customers. Unboxing content provides a preview of what customers would experience as well if they buy your product. So let's make that preview fantastic.

Here is the influencer unboxing experience recipe for success:

- Make it personal ?

- Make it unique ?

- Make it shareable ?

1. PERSONAL ??

Here's where you can double down on communicating how much you value them. Write a handwritten note. Include an extra product they didn't ask for but you know they would love. One example might be incorporating QR codes that links directly to content related to the merchandise.

Or what about a personal note from the founder? Much like what Bambu earth did in their order confirmation but this time adding it to their mailer.

2. UNIQUE ??

Unlike your buying customers, influencers “post-sale” flow is much shorter. Your first impression was your outreach message. This is the 'last' impression you have control over.

Order your own product, receive it in the mail, open it up and ask yourself: am I communicating what I want them to feel?

Beer Cartel Company send this. Day after day, the sipper returns to the box, discovers their fresh gift, creates memories and builds inherent brand recognition. Or Journ Beauty skincare-focused cosmetics shipped on a bed of dried flowers?! + a handwritten note = WINNING ??

3. SHAREABLE ??

Does your poly mailer with just a sticker and the product doing it for you? Packaging that has a “wow factor” will also make influencers more eager to share about the fabulous new products that were delivered. Everything you do for your mailers should work towards encouraging (not asking), them to make great content.

You must equip them speak about you. Your whole package should do this but how do you give your influencers the words they need to share the product with others?

Here's where a seeding card comes in, as seen in Bolt Beauty's unboxing. A seeding card insert at it's basic level communicates:

- Product benefits: providing pseudo talking points for the influencer

- Brand story: your narrative, answering the question "why you?"

- CTA: where they can learn more about your brand/product

To wrap up (pun intended)...if you need an awesome partner to help with your unboxing needs, use

Use code: CODY15 for a discount (that was so influencer of me ?? but I make zero dollars from this).

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