What Happened This Week (And last week too)

All right, I've gotta run out to get groceries before the weekend officially starts so I'm gonna give you the down-and-dirty rundown so that you're loaded for bear next week:

We rolled into last weekend with FRAMEN CEO, Dimitri G?rtner breaking down the origin story, challenges, and unique go-to-market strategy of the place-based CTV disruptor. Check that out here.

And last Saturday, Part I of the multipart blog series on Measurement & Attribution for #oohadvertising which you can read here. Part II drops tomorrow, so if that's your thing, be sure to subscribe while you're there.

Tuesday of this week brought My Key Takeaways from Episode 100 with James Heller , CEO of Wrapify , wisdom from the founder of OOH's first 3X Inc. 5000 founder.

(This original file that got released early Tuesday morning was corrupted so you'll see a 're-upload' call out on the title, that's what it's referring to so if you did listen early on Tuesday morning, it may be worth a re-listen because some great nuggets were missing.)

And we closed the week just as strong as it started, with Layne Cox , CMO of Union , and one of (if not the) foremost startup marketing experts on how to use #oohmedia as a growth-lever for scaling profitably. It's loaded with insight, soundbites, and a few great reminders about pursuing your passion over everything. Enjoy that conversation here.

And a reminder that Part II of the Measurement and Attribution series comes out tomorrow at https://www.theoohinsider.com/blog/ so make sure you're subscribed if that's something you're interested in learning more about.

Until next week,

TRowe, out.