What happened on Social Media this week!
- Instagram is working on a new ‘bonuses’ payment option to incentivize reels creators.
- Added new engagement insights for reels and Instagram live broadcasts.
- Tests new ‘audio’ tab in explore to improve music discovery.
- Rolled out a new option to hide like counts on posts. It is also coming to Facebook.
- Added new ‘drops’ product showcase to help boost eCommerce activity.
- Ticketed Spaces, a new way to monetize is coming soon.
- Tested new ‘super followers’ display ahead of program launch.
- Added spaces access via the web.
- The making of the ‘Twitter blue’ subscription offering is in progress.
- Added new alerts and individual user penalties to help stop the spread of misinformation.
- Shared new insights into its evolving misinformation detection and removal efforts.
- Added new monetization tools for gaming streamers, including stars for VOD viewers.
This includes
- Stars for Gaming Videos on Demand.
- Live Breaks During Livestreams.
- In-Stream Ads for eligible gaming creators making VOD content.
- Latest transparency report shows a decrease in fake profiles and increases in harassment.
Snapchat
- Snap moves into the next phase of AR.
- The White House uses Snapchat to provide vaccine information to younger audiences.
- Shared the results from the first stage of its creator fund and welcomed applicants for the next phase.
“On average, Fund creators saw 2.9x more Idea Pin impressions and 72% more monthly viewers compared to their previous performance.”
- Launched a new ad campaign highlighting the platform’s expanded discovery opportunities.
Clubhouse
- A million android users have signed up to the platform over the last two weeks.
- Whatsapp launches legal action against the Indian government over planned law relating to data tracing.
That’s all folks!
Please leave kind comments on anything I might have missed.