TikTok is maintaining its strong position beside the ongoing US Ban Situation. About Meta, another outage this week but useful Ad launches like Promo Codes. At last my favourite, many new developments in terms of AI integration and MarTech.?
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Top 6 Updates of the Week
- TikTok introduces the new creator rewards program. (NS
)
- Threads has entered the fediverse.? (BG
)?
- Snapchat introduces Sponsored AR Filters. (TW
)
- Instagram now testing 3-minute long reels upload limit. (NS
)
- Reddit shares soar on first day of public trading, closing 48% above initial offer price on Thursday. (TG
)
- New Research about Google SGE highlights possible threat to Brand and Product Terms. (AT
)
Trending
- Disney partners with The Trade Desk and Google to offer direct programmatic inventory. (MSC
)
- MissType, An Email Editor to write effective emails, not just masculine ones. (BT
)
- Lyft strengthens Ad-marketing bench with launch of In-app video. (NS
)?
- LIONS releases Annual State of Creativity report. (TC
)
- No Site hit by the Google’s September helpful content update has recovered yet.? (BI
)
- Nike under fire for turning the England flag purple ahead of Euro 24. (SEJ
)
- Starbucks eliminates global CMO role. (BL
)
- Dash Water is back at it, tricking UK MP Jacob Rees-Mogg into blaming Sugababes for nation’s sweet tooth. (read
)
- Meta, Google and TikTok back election integrity guidelines. (VD
)
- Apple sued by DOJ over iPhone monopoly claims. (TC)
- BBC’s plan to commercialise podcasts is predicted to be catastrophic. (ML
)
- Johnson & Johnson consumer arm reviews global creative account. (CL
)
- DV360 accepts the IAB Tech Lab’s new video guidelines.? (CB
)
- Apple in talks to let Google Gemini power iPhone AI features. (TR
) (MB
)
TikTok???
- TikTok launches new lead generation playbook.? (read
)
- 17% of kids scroll TikTok ‘almost constantly’. (report
)
- TikTok launches a new location sticker in the EU.? (TT
)
- TikTok is testing new perks for creators to offer to their Live Subscribers. (Cool
)
- TikTok fixes trendy voice clips issue for brands, by launching special video clips audio templates for businesses. (TT
)?
- TikTok shares Oxford Economics Report highlighting they contributed $24 Billion to U.S. Economy in 2023. (TT
)
- TikTok launches new commerce features and share new data about Ads. (ST
)
- TikTok Video editor testing AI-feature ‘Smart trim’.? (TV
)
Instagram & Threads?????
- Instagram updates Hashtag search experience to improve discovery. (view
)
- Threads testing a swipe feature, left for not-interested and right for like. (TR
)
- Instagram rolls out Ads with promo codes globally.? (FD
)
- Threads rolls out ‘Trending now’? feed to all users in the US. (RT
)
- IG shows its creative motion features and identity in new Brand Campaign. (AG
)
- Instagram testing ability to turn off typing indicator in DMs. (TR
)
- Threads working on a new option to set who can see you’re online. (FG
)
- IG Reels has been testing a ‘link highlight’ feature for past few weeks. (RO
)
- Instagram tests new features ‘Post to the past or profile only’. (AX
)
Meta???
- Researchers ask Meta to keep CrowdTangle online until after 2024 elections.? (TA
)
- Facebook brings back ‘Poke’ feature and it’s getting adopted by users. (MT
)
- Meta offers to almost halve FB and IG Ad-free subscription fees in EU. (FG
)
- Meta Oversight Board launches H2 2023 Transparency Report. (OB
)
- WhatsApp now lets you pin up to 3 messages in your chats. (TN
)
X (Twitter)????
- X is adding new hiring filters to the job search. (LK
)
- X? to soon tel you minimise videos like YouTube and scroll through the feed. (GA
)
- X introduces Topic Models to Community Notes.? (NS
)
- X makes it easier for community admins to quickly ban users.? (DL
)
- X’s latest data shows Ad Revenue share payouts are reducing over time. (Read
)
- X releases internal code base for Gork AI.? (TT
)
- X shares more data into their user base and current platform growth, (check
)
- X’s Adult content settings for Communities are live on iOS app. (AR
)
Youtube????
- Youtube Introduces mandatory disclosure for AI-Generated Content.? (GF
)
- Youtube announces #WomenofYoutube 2024 Mentorship program. (TB
)
- Youtube testing a new trending feed for shorts on Android. (YL
)
- YouTube tests viewer-suggested corrections to auto-generated captions on desktop. (YH
)
- Youtube tests New Audience Filters for Its Video Retention Stats. (SMT
)
Google????
- Google publishes performance max developer guide. (SL
)
- Google March 2024 spam update done rolling out.? (SJ
)
- Google Search Ads 360 adds retail media capabilities. (CM
)
- Google Analytics 4 addresses Ads report discrepancies with conversion update.? (SJ
)
- Google SGE feedback pop-up showing up on Affiliate results and News.? (DG
)
- Google rolling out changes to shopping searches in Europe. ? (GE
)
- Google migrates SafeSearch Tool to Search Console.? (SL
)
Agency News?
- GALE rearchitects agency with creation of Alchemy.Ai enterprise AI cloud platform. (LB
)
- Co-op appoints VCCP for creative and strategy. (CL
)
- The&Partnership and mSix&Partners partner for T&Pm launch. (AD
)
- BrandTech’s Jellyfish appointed as global media partner for Oatly. (CL
)
- Solo Brands selects PMG as Media AOR for Solo Stove.? (CL
)
- Tonies partners with Anomaly as a long-term AOR to lead global brand. (BB
)
- McDonald’s appoints Wieden+Kennedy NY to handle Happy Meals Marketing Account. (BL
)
- Fever-Tree Australia appoints Bohemia as Media Agency of Choice. (LB
)
- Havas launches new global brand and design network. (RB
)
- Tourism Ireland reviews global creative account. (NS
)
- Social Element appoints two global co-CEOs.? (AD
)
- J?germeister appoints Flow as global social media AOR. (AS
)
- Fig named creative agency of record for Homesense and Naked Juice.? (US
)
- M&C Saatchi Group unveils expanded Global passions and PR Division.? (LB
)
- The7stars win UK Digital Account for McArthurGlen. (AB
)
Brands & Ads????
My Fav;?Miller Lite’s Nostalgia and Sports-love filled?Ad campaign
?is all about focus on brand and product.?
- The new Ad campaign from Alzheimer’s Society describes the concerns and grief in a very simple way.? (MB
)
- Xbox and McCann recruit real-life ‘Football Manager’ for Bromley FC. (LB
)
- Tropicana’s new Ad intends to bring up the Orange Juice with help of its strong brand history. (MB
)
- Philips and Droga5’s new product ad campaign starts a new coffee movement. (BC
)?
- Every Man Jack’s new Ad Campaign is fun and the product placement doesn’t hurt.? (GB
)
- Don Cheadle stars in PopCorners Campaign, Get caught with something good. (MD
)?
- PNC Bank uses the ‘boring bank’ identity and embraces it to promote security and benefits. ??(MD
)
- KFC moves away from the slogan ‘finger lickin good’ to target the brand lovers at work. (FG
)
- British Airways new Ad Campaign captures life and uses quote good music to create that vibe.? (GB
)
- Nando’s new Head Chef Bukayo Saka is here to launch new sauce, Peri-Peri Saka. (BS
)
- Hellmann’s next step to reduce food waste comes with an AI tool launch.? (LB
)
- Volkswagen’s first Australian brand in years targets consumer brand love. (LB
)
- Baileys introduces ‘Sound Scales’ campaign, an innovative approach.? (BL
)
- Tiny Campaign celebrates Cadbury’s Biggest Little Egg. (MB
)
- Ben & Jerry’s and Magnum will form the core of an $8 billion ice cream company. (NT
)
AI???
- Stability AI introduces Stable Video 3D.? (JC
)
- Media.Monks launches new AI-powered consumer insight solution, Persona.Flow. (CF
)
- Character AI launches Voice, ability to chat 1:1 with AI. (IA
)
- The launch of 01 Light, a portable voice interface for your home computer. (CG
)
- AI Creative Agency Faith launches Gen-AI models for client O2. (BB
)
- Meta launches SceneScript, A new practice for 3D scene reconstruction. (TW
)
- Snapchat testing an AI Caption generation feature.? (TV
)
Pinterest & Reddit
- Pinterest launches their 2024 Coachella festival and celebrity style trends predictions. (PN
)
- Reddit may need to ramp up spending on content moderation after going public.? (FB
)
Microsoft & LinkedIn
- Microsoft Ads unveils key performance max updates and smart shopping sunset timeline. (SF
)
- Bing Deep Search is officially live for all users. (ST
)
- Microsoft steals Mustafa Suleyman, Inflection CEO to lead Copilot. (SD
)
- LinkedIn’s new plan to add gaming to its platform, dopamine play. (NL
)
- Copilot gets its own key on Microsoft’s new surface devices. (FH
)
Marketing & AdTech?
- Publicis Groupe acquires Colorado-based consultancy, Spinnaker SCA.? (TB
)
- Instacart earns MRC accreditation as retail media competition grows.? (BW
)
- NBCU debuts Virtual Concessions for on-demand food delivery. (AT
)
- Merkle launches Global Messaging Solution. (LB
)
- WPP’s Mark Reed sees pay package fall 33% to ￡4.5m. (LV
)
- Sainsbury’s pitches EssenceMediacomX against PHD for consolidated media account. (RT
)
- ASA bans Mango Ad for showing unhealthily thin model. (AA
)
- Droga5 appoints new worldwide chief creative officer. (WA
)
- Brand Metrics partners with Avid Collective for native content insights. (MN
)
- Irn-Bru targets Gen Z by leaning into Nostalgia. (MB
)
- Razorfish launches In-house creator offering, with plans to scale content practice. (DD
)
- EU set to investigate Apple, Google compliance with DMA.? (MB
)
- Chime plans to launch IPO in US in 2025. ? (VR
)
- Lego says its use of AI-generated images was a mistake. (SG
)
- Globant and GUT’s B2B campaign is a breath of fresh air in jargon-filled space. (MM
)
- LinkTree betters the link preview layout in new design updates.? (SD
)
- Epsilon partners with Comscore for contextual ad program. ? (MD
)
Missing Segments; MarTech Releases, Data & Studies of the week, Content Ideas
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