What Will Happen to TikTok?
Get your egg nog ready and take a seat because while you might be ready to go on holiday break… the e-commerce world is only getting started.
Here’s what we have this week:
The Amazon Corner
From Parts to Performance: Sears and Amazon Revolutionize Operations
Sears and Amazon Business have joined forces to enhance the home repair experience for customers. With Sears Home Services serving over 2 million households annually, their partnership with Amazon has resulted in faster access to parts and streamlined sourcing.
?In just six months, they have completed over 50,000 orders and reduced average wait times by 15%. This collaboration not only improves efficiency but also expands product access and overall customer satisfaction.
领英推荐
Top Retail and E-commerce Stories
TikTok Shop: The Rising Star of E-commerce During Uncertain Times
TikTok Shop has gained market share in the US during the holiday shopping season. With $100 million in sales on Black Friday and a significant increase in monthly shoppers, TikTok Shop is proving to be a successful distribution channel.
However, its parent company ByteDance may face a ban that could extend to TikTok Shop as well.? Despite this uncertainty, merchants and influencers are capitalizing on the app's popularity to market their products. With live video streams and direct fulfillment of orders, TikTok Shop has exceeded spending on competitors Shein and Temu during heavy online shopping days like Cyber Monday.? This shows its potential as a major player in the e-commerce industry. However, it remains to be seen how the ban will affect its future success.
QUICK TIP:?Before spending more money on top-of-the-funnel marketing efforts, make sure your bottom-of-the-funnel is solid. Otherwise you could be wasting valuable resources driving traffic to a leaky bucket.