What is Greenhushing?

An interesting phenomenon has emerged in recent years.?

Alongside the growing amount of concern about our environment has come a growing number of ‘green’ initiatives and claims by businesses. Following that, has come the concern about this veering into greenwashing. And in the wake of fear of greenwashing, many companies have decided not to disclose anything about their sustainability efforts.

At a time when one of the biggest barriers to making meaningful progress is the accuracy and transparency of ESG and climate data, the idea of greenhushing is unsettling.?

At Purpose Conference 2023 we’ll be exploring how we can foster openness, transparency and honesty about where we're at, so we can make progress. While of course being mindful that we don't want to be greenwashing either, we want to encourage a 'progress is better than perfection' mindset and support people and organisations who are not perfect yet (none of us are - we are all part of this system), but are working hard to turn the tide.?

Yes, we want to hold a really high level of ambition for what a responsible, ethical and sustainable company looks like, but the last thing we want is people retreating from this challenge out of fear of being exorcised.

So come one, come all, bring your dirty laundry, and your skeletons, and let us work on it together in a safe space for imperfection and work in progress.?

Pop Quiz

On our race to get to net zero emissions and to reach ‘nature positive’, how do we know we’re on the right path?

a) What is climate change?

b) Hopes and prayers

c) Being unafraid to acknowledge fears, challenges and mistakes

d) Accurate and transparent reporting and goal setting ?

If you answered a) or b), you’re not alone in feeling like you just want this problem to go away. The harder, but wiser response, is c) and d).?

A principle of ours at Purpose is doing hard stuff, with other humans.? Because this stuff is tough, but it’s better together.

Early bird tickets are on sale now. It’s the final weeks to save $300 on full priced tickets.?

Presenter Announcements

Rachel Castelino - Founder, Blume?

Rachel founded Blume, a prebiotic tonic beverage company, in 2022 after struggling with her own health issues and noticing a lack of better-for-you beverage options that appealed to younger and mainstream consumers.

Rachel's experience working in Washington, D.C. at a think tank and a public affairs firm gave her the pragmatic insight that nudging people to make healthier choices starts with being realistic, listening to their needs, and suggesting better alternatives rather than expecting consumers to change their behaviour entirely with finger-wagging. Read more.

Rob Caslick - Founder, Two Good Co

Rob's grandmother introduced him to soup kitchens when he was 12. In 2010, he founded an organic soup kitchen in Sydney's Kings Cross and in 2016 he founded Two Good Co initially as a way to scale the soup kitchen.? ?

Today, Two Good Co have graduated 92 women from their six-month employment program and support every women’s domestic violence service in the country. “We believe in people, until they believe in themselves again”, says Rob.

Two Good Co exists to help break the cycle of disadvantage by designing employment pathways that rebuild self worth and independence.

At Purpose, Rob will be talking about the challenges of starting and running a social enterprise and developing effective and innovative support programs.

PS. Two Good Co are also our (fab) catering team. Read more.

A Valiant Effort ?

There’s a reason we keep choosing to work with Valiant for our events. With nearly 60 years’ expertise, and a passion that fuels their focus, Valiant has become Australia’s leading 100% carbon-neutral furniture hire and styling company.

We love so much about the way Valiant does business, including their own product line crafted from recycled plastics. Made and manufactured in Australia, the ReforaStone range was crafted from 40,500 recycled plastic bottles (that’s 375 bottles per side table and 750 bottles per coffee table).

?Valiant are actively working towards achieving B-Corp certification, and are continually exploring ways to reduce waste, improve energy efficiency and improve sourcing and manufacturing methods.

We’re excited to work with Valiant to transform Carriageworks into an exceptional space to welcome you all this November.

CEO Magazine

CEO Magazine is a source of information, inspiration and motivation for the world's most ambitious and forward-thinking leaders, executives, investors and entrepreneurs. This makes them a perfect fit as a media partner who we are working with again in 2023.

CEO Magazine takes an active interest in Purpose Conference and has profiled many of our speakers and partners (looking at you SeaForest). With a global reach of more than a quarter of a million C-suite executives and business leaders, it reaches industry decision makers every single day.

The CEO Mag team are pulling together a very special edition in November titled The Great Experiment, featuring Purpose, and want to speak to businesses at the forefront of their industry for possible inclusion or to support the issue as advertiser.?

Is this you? Get in touch with Alicia to explore.?

Bring your team and save!

There’s power in numbers, so bring your entire team to Purpose and enjoy our generous discounts.? 5+ tickets will receive 5% off (discount on top of Early Bird pricing)? 10+ tickets will receive 10% off?(discount on top of Early Bird pricing)? Ticket names and details can be amended up until a fortnight out from the event. This is an incredible opportunity to take your team offsite, build consensus, learn from the world’s leading movers and shakers and apply this to your business.?Discounts will be automatically applied at checkout.

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