What Google’s NEW “Speed Update” means for your healthcare practice!
John Vakidis - Partnerships and Enterprise Sales in Healthcare
Growing sales through strategic partnerships.
In January, Google announced that PAGE SPEED will be added to their algorithm in July 2018 for mobile SEO. That day has come!
Read their formal announcement on 1/17/18 on their official webmaster's blog here: Using page speed in mobile search ranking. If you want to know how your website currently ranks, type your URL in their PageSpeed Insights Tool.
See a snapshot below for one of DoctorLogic's new website designs that incorporates a video banner on the homepage. Not only does the video play on a mobile device, but it doesn't sacrifice speed either!
Keep in mind that consumers typical go online searching for information related to Proximity, Price and Expertise. Learn more about how that impacts your practice here.
If your practice's website has any SEO value, you more than likely have hundreds of pages indexed on Google. Google's mobile index affects EVERY page on your website, so in a perfect world you want every page of your website to load quickly. At a minimum, you should be focused on your home page, your procedure pages, your doctor profile page(s) and location page(s).
If you would like more tips on how to improve your website's performance, contact me for a FREE Online Marketing Analysis. I'll help you understand where you are doing well today and what gaps you need to address.
To your success!
John Vakidis
Do you have questions about marketing your practice more effectively online? If so, shoot me an email to [email protected] or call me at 469-458-7126.