What is Google MUM Update?

"The next generation of search engine".

Google MUM Update:

Google Multitask Unified Model (MUM) is the AI-based algorithm update that works as Google Search Engine Brain!

Google's Multitask Unified Model (MUM) is an AI-based algorithm with the main focus on meeting the online modern search demand of the users and improving the ability of Google's search engine bots capability to provide its users with the best and topmost relevant and redefined results service over the search engine result page in short SERP.

• Rollout!

Google MUM was introduced in June 2021

• Core Features!

1. Helping you when there isn’t a simple answer

2. Removing language barriers as it understands 75 different languages

3. Understanding information across types

Impact on SEO: There is no bad impact directly on your webpage. MUM model is basically introduced to improve search engine capability. You just need to upload high-quality content on your web pages. Therefore no need to worry about the ranking of the web pages, you just need to optimize content that matches your audience intent only with a secure protocol.

For more guidelines: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

For better understanding watch the video: https://youtu.be/PplD_2_xX74

Article source: https://blog.google/products/search/introducing-mum/)