What is Google Guaranteed?

What is Google Guaranteed?

Google Guaranteed is a certification program launched by Google in 2019 that provides customers with added confidence when hiring local service providers such as plumbers, electricians, locksmiths, and other home service professionals.

The program allows businesses to apply for a badge that appears on their Google My Business listing, indicating that they have passed a background check, have valid licenses and insurance, and are committed to providing high-quality services to their customers.

In addition to the badge, businesses also have the option to participate in the Google Local Services ads program, which enables them to appear at the top of search results for relevant queries and pay for leads that result in phone calls or messages from potential customers.

Customers who hire a Google Guaranteed business and are not satisfied with the service can request reimbursement of up to $2,000 from Google. However, this guarantee is subject to certain terms and conditions, such as filing a claim within 30 days of service completion.

Overall, Google Guaranteed is a way for local service providers to stand out from their competitors, build trust with potential customers, and potentially increase their business through increased visibility and the guarantee of quality service.

Here are some of the benefits of Google Guaranteed for businesses:

• Increased visibility: Businesses that participate in Google Guaranteed get to display a Google Guaranteed badge on their website and in Google search results. This badge signals to potential customers that the business is trustworthy and has been verified by Google.
• Increased leads: The Google Guaranteed badge can help businesses attract more leads from potential customers who are searching for local businesses.
• Increased sales: The Google Guaranteed badge can help businesses convert more leads into sales.

Here are some of the benefits of Google Guaranteed for customers:

• Peace of mind: When you see the Google Guaranteed badge, you can be confident that you're working with a reliable business that has been verified by Google.
• Protection: If you're not satisfied with the work that a Google Guaranteed business does, you can file a complaint with Google and they may be able to help you get your money back.

If you're a local business that's looking to attract new customers and grow your business, Google Guaranteed is a great program to consider.

What Is The Difference Between Google Guaranteed (Local Services Ads) and PayPerClick

Local Services Ads (LSAs) and Pay-Per-Click (PPC) ads are both effective ways to reach potential customers online. However, there are some key differences between the two types of ads that you should be aware of before you decide which one is right for your business.

Local Services Ads are designed to help local businesses get found by people searching for their services in their area. When someone searches for a service like "plumber near me" or "restaurants in San Francisco," LSAs can appear at the top of the search results page. These ads include the business's name, address, phone number, and a link to their website.

PPC ads, on the other hand, can appear anywhere on Google's search results page, not just at the top. They're triggered when someone clicks on a keyword that you've chosen to bid on. For example, if you're a plumber, you might bid on the keyword "plumber." When someone searches for that keyword, your ad could appear at the top of the search results page.

Here are some of the key differences between LSAs and PPC ads:

• Targeting: LSAs are targeted to people who are searching for local businesses in your area. PPC ads can be targeted to people based on their location, interests, and other factors.
• Cost: LSAs are a pay-per-lead (PPL) model, which means you only pay when someone clicks on your ad and contacts you. PPC ads are a pay-per-click (PPC) model, which means you pay every time someone clicks on your ad.
• Qualification: To qualify for LSAs, you must meet certain requirements, such as having a physical location and being licensed and insured. There are no such requirements for PPC ads.
• Conversion?rate: LSAs typically have a higher conversion rate than PPC ads, because people who click on LSAs are already interested in your services. PPC ads have a lower conversion rate, because people who click on them may not be ready to buy right away.

So, which type of ad is right for your business? It depends on your goals and budget. If you're looking to get found by local customers who are ready to buy, LSAs are a great option. If you're looking to reach a wider audience and build brand awareness, PPC ads may be a better choice.

How do i sign up for Google Guaranteed

To sign up for Google Guaranteed, you must first meet the program's eligibility requirements. These requirements vary depending on the type of business you have, but they generally include having a good reputation, providing high-quality services, and being in good standing with the Better Business Bureau.

Once you've determined that you're eligible for Google Guaranteed, you can apply for the program through the Google Ads website. The application process is relatively simple and straightforward. You'll need to provide some basic information about your business, such as your name, address, and phone number. You'll also need to provide some financial information, such as your annual revenue.

If your application is approved, you'll be able to start displaying the Google Guaranteed badge on your website and in Google search results. The Google Guaranteed badge is a green check-mark that appears next to your business name in search results. It signals to potential customers that your business is trustworthy and has been verified by Google.

Google Guaranteed is a paid program. The cost of participation varies depending on the type of business you have and your location. However, Google offers a variety of payment options, so you can find a plan that fits your budget.

If you're a local business that's looking to attract new customers and grow your business, Google Guaranteed is a great program to consider.

How much does Google Guaranteed cost??

The cost of Google Guaranteed varies depending on the type of business you have and your location. However, Google offers a variety of payment options, so you can find a plan that fits your budget.

For example, if you're a home services business in the United States, you can expect to pay a monthly fee of $50. This fee includes a $2,000 guarantee that Google will pay out if a customer is not satisfied with your work.

If you're not sure how much Google Guaranteed will cost you, you can contact a marketing professional.

What businesses qualify for Google Guaranteed?

• Home Services
• Business Services
• Education
• Care
• Wellness

Check out Google's complete listings here.

Complete Listings

Check Your Businesses Eligibility?

Jeff Moore - CEO - Get Local Digital Agency