What is Google Analytics 4?

The newly launched Google analytics 4 has left several marketers and brands wondering about what the future holds for marketing and data analytics.

Let's read about this new arrow in the quiver.

The GA4 is the latest version of Google Analytics which will officially replace Universal Analytics on July 1, 2023.

Google Analytics 4 is formed with the help of "Data streams" that doesn't focus on views and segments as was the case in Universal Analytics properties.

Google Analytics 4 has been in development since the initial release of "Google Analytics for Firebase" back in 2017, and a beta version was released in July 2019 under the name App + Web Properties.

GA4 is largely built on the backend of Firebase Analytics and aims to make it easier to track both mobile and web properties under one roof.

To migrate users from universal analytics to Google analytics 4, you can use the GA4 user migration tool.

Want to learn more about this interesting topic?

We got you covered. Click here to read the full blog we wrote on GA4.