What is Google Algorithms and its latest updates/
Dashmeet Talwar
Digital Marketing Enthusiast | Customer Care Advocate | Enhancing Customer Experiences Through Innovative Marketing
Google's search engine algorithm is a complex system that finds, ranks, and returns the most relevant results for a particular search query. In detail, there are several algorithms that determine the ranking by considering factors such as quality, relevance, and the usability of the page.
The Google algorithms were rarely updated in its early years. Google now updates their algorithms thousands of times every year.
There are a lot of updates that go unnoticed because they are so subtle. The search engine does, however, introduce major algorithm updates that have a significant impact on the Search Engine Results Pages, such as:
In the following, you will find a list of all the new Google algorithm updates, updates, and refreshes that have been released over the years, as well as links to resources for business owners and SEO professionals.
November 17, 2021: Broad Core Update: Google Search Central announced via Twitter that a broad core update would be released later that day. They referred webmasters to their documentation on what site owners need to know about core updates, last updated in August 2019.
November 3, 2021: Google Spam Update: According to a tweet from Google Search Liaison, a spam update was rolled out from November 3 – 11, 2021 as a part of their regular work to improve search results. They suggested in their announcement that webmasters should continue following Webmaster Guidelines.
July 26, 2021: Google Link Spam Algorithm Update: Google announced an algorithm update aimed at identifying and nullifying link spam was beginning to roll out. Google warned that any sites taking part in link spam tactics could see ranking changes – with sponsored, guest, and affiliate content most likely to be impacted. Google said the update should be fully rolled out in “at least” two weeks and will impact multiple languages.
July 12, 2021: July 2021 Core Update Completed: Google Search Liaison confirmed via Twitter that the July 2021 Core Update rollout was effectively completed on July 12th. No additional details were provided.
July 1, 2021: July 2021 Core Update: Google Search Liaison announced via Twitter the July 2021 Core Update is rolling out and will take one to two weeks to complete. Google’s guidance for core updates can be found on the Google Search Central Blog.
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June 28, 2021: Spam Update Part 2: Google Search Liaison announced via Twitter that the second part of their spam update has begun on June 28th and will likely be completed on the same day. The original announcement referred to a post on the Google Search Central Blog, updated in April 2021, on how Google flight Search spam in 2020.
June 23, 2021: June 2021 Spam Update: Google’s Danny Sullivan announced via Twitter an algorithm update targeted at fighting spam was rolling out to search results. The rollout of the update was to be completed the same day. He added that a second spam update would follow within a week. Google revealed no specific details on what this update was targeting.
June 15, 2021: Page Experience Update: Google confirms its long-awaited Page Experience update has started rolling out. Sites should not expect to see drastic changes as a result of this update, Google says, and any sudden drops or spikes should be mitigated by the gradual rollout process. The rollout will be completed by the end of August 2021.
June 10, 2021: Known Victims Protection: On June 10, Pandu Nayak, Google Fellow and Vice President of Search, published a post on The Keyword blog. In it, he discussed Google’s work towards improving the algorithm to demote sites that “employ exploitative removals practises” and “predatory practises.” He also shared a link people can use to report online harassment.
June 2, 2021: Broad Core Algorithm Update: Google Search Liaison Danny Sullivan announced via Twitter that a broad core algorithm update was about to be released. Sullivan also noted that some planned improvements weren’t quite ready for this update, so the parts that weren’t ready will be rolled out as part of a second, related broad core algorithm update, scheduled for July.
April 8, 2021: Product Reviews Update: This new search ranking algorithm update was designed to reward “product reviews that share in-depth research, rather than thin content that simply summarises a bunch of products.” In their announcement, Google also shared nine useful questions to consider when creating and publishing product reviews.
February 10, 2021: Passage Ranking: Google’s Public Liaison for Search, Danny Sullivan, announced via Twitter that Passage Ranking officially launched for English-language queries in the United States. According to Google: “This change doesn’t mean we’re indexing individual passages independently of pages. We’re still indexing pages and considering info about entire pages for ranking. But now we can also consider passages from pages as an additional ranking factor….”
December 3, 2020: December 2020 Core Update: Google confirms a core algorithm update, the December 2020 Core Update, is rolled out on December 3, 2020. This is the third core algorithm update of the calendar year. A fair amount of time has passed since the last core update, compared to the average time between these types of updates.
May 4, 2020: May 2020 Core Update: Google Search Liaison Danny Sullivan announced via Twitter that Google would be releasing a broad core algorithm update. About 90 minutes later, he announced the update was underway and would take 1-2 weeks to completely roll out.
January 22, 2020: Featured Snippet Deduplication: Google’s Danny Sullivan confirmed via Twitter that webpages in a featured snippet position will no longer be repeated in regular Page 1 organic listings. This change affected 100% of all search listings, worldwide.
January 13, 2020: January 2020 Core Update: Google’s Danny Sullivan announced via a tweet that a broad core algorithm update was about to be released. Google again provided the same guidance as for all other recent broad core algorithm updates.