What Google Algorithm Updates Mean for Your Business
Google Search is the most widely used search engine globally; more than 90% of the world relies on it to provide the most relevant and reliable information for their search queries. With this traffic, it’s no surprise that Google utilizes automated systems to deliver top-tier results to their users. Google is also constantly looking to improve these systems to display the most valuable results available. Cue Google’s most recent algorithm update, which took place throughout June-August 2021.??
What’s in the newest update??
One of the most notable changes is that Core Web Vitals (which measures the speed, responsiveness, and visual stability of a page) is combining with existing holistic user- experience-related signals to become Page Experience ranking signals. For those familiar with how Google Search has previously operated, this algo update will stop using AMP as a factor for Top Stories and will pivot to using page experience metrics. For those without this deep understanding, here’s the meat-and-potatoes: this is essentially a new Search Engine Optimization (SEO) ranking method where user-friendly sites rank higher on search results than user-unfriendly sites.?
Here’s a breakdown of the Core Web Vitals pieces and user experience (UX) metrics:?
Core Web Vitals parts and pieces??
To reiterate, Core Web Vitals quantifies key aspects of the user experience, measuring the speed, responsiveness, and visual stability of a page. Specifically, the features being considered are as follows:?
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UX-related metrics??
As discussed, this June 2021 core update combines the Core Web Vital features listed above with user experience metrics to create search signals for page experience. The user experience metrics taken into account are as follows:?
What does this mean for your business??
While nerding out over this update has been a treat, all business and website owners need to understand how this update affects them. A study conducted in August 2020 found that less than 15% of sites were currently optimized to pass a Core Web Vitals assessment, highlighting the need for site owners to prepare their pages for the new page experience signals.?
Read our full blog post to learn more about what this update means for you and what you can do about it (hint – we can help!).