What is Google Ads?

This is how Google Ads are shown

Google Adwords is now renamed/rebranded as Google Ads. This is one of the Digital Marketing Tools which is used to promote a business online. It can be a product, service, a piece of information, a blog, an application, a video or anything(within the policies) that you want to promote online. It runs on a CPC model where the advertiser who is promoting the business pays for every click. There is no charge for showing the Ads however, there will be a cost for every click.

Google Ads run on two networks: Search(google.com and other partner Search Engines), Display(partner websites and apps). Both these networks can show different types of Ads. For example: Search Network can show Text Ads, Shopping Ads whereas Display can show Text, Image,Video etc.

If a business is need based, where the advertiser wants to be contacted only when people are in need of his/her products or services, then Search Network is preferable. However, in case you want branding and views, Display is the right choice. And, if your goal is both connects and branding, there is a feature for that as well.

Google Ads is best for all business goals.

We will cover how it works in the next post. I hope this post was informative and helpful. I will not be including any jargon or complicated language since I started this post for those who want to learn Ads and have no prior experience, so that they find it easy to understand.

If you have any feedback, feel free to reply.