What are Google ads?

Google Ads is an online advertising platform created by Google that allows businesses to create and run ads on Google's search engine results pages (SERPs), as well as on other websites and mobile apps that are part of the Google Display Network.

With Google Ads, businesses can create text, image, video, and other types of ads to reach people who are actively searching for products or services that the business offers, or to reach people who are browsing websites and apps related to those products or services.

Google Ads uses a pay-per-click (PPC) advertising model, which means that businesses only pay when someone clicks on their ad. The cost of each click depends on factors such as the competitiveness of the keywords being targeted, the relevance of the ad to the user's search query, and the quality of the landing page that the ad leads to.

Overall, Google Ads can be an effective way for businesses to increase their online visibility, reach potential customers, and drive traffic to their website or online store.

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