What is Google Ads?

Google Ads is a paid advertising platform that is part of the pay-per-click (PPC) marketing channel. In PPC, you, as the advertiser, pay for each click or impression (CPM) on an ad.

Google Ads is a good way to bring in customers who are a good fit for your products and services and are qualified to visit your business. You can increase in-store visits, phone calls, and traffic to your website with Google Ads.

With Google Ads, you can create and distribute well-timed ads to your intended audience on desktop and mobile devices. Because of this, your company will appear on the search engine results page (SERP) when your ideal customers are using Google Search or Google Maps to look for similar products and services.

By doing so, you can reach your intended audience whenever it makes sense for them to see your advertisement.

Note: The platform's ads can appear on YouTube, Blogger, and Google Display Network, among other channels.

Over time, Google Ads will also assist you in analyzing and optimizing those advertisements so that your business can achieve all of its paid campaign objectives.

Find out how HubSpot can assist you in better controlling your Google Ads.

You can also customize your advertisements to fit your budget, regardless of your company's size or resources. You can control your ad spending at any time and stay within your monthly limit using the Google Ads tool.

Moving on to a different important question: Does Google Ads really work? Let's take a look at a few statistics to answer this:

The click-through rate for Google Ads is close to 2%.

Each month, 180 million impressions are generated by display ads.

Google's paid ads receive 65% of clicks from customers who are ready to purchase.

43% of people who see an advertisement on YouTube buy something.