What Are Google Ads? And How Ads Work?

Google offers paid advertisements that used to appear in search results on google.com with the help of Google Ads. Display Network and Google’s AdSense program will help to appear Advertisements on other websites.

Below is one example of a Google search engine results page (SERP). There are two Parts of paid Google ads, one above the “natural” or organic links.

Display Ads, that is appeared on the Google Display Network is offered By Google The Display Network is a huge collection of outside and third-party websites that had partnered with Google and have agreed to serve Google ads. Google ads can easily be targeted differently on the Display Network as it can be in text, image, video, or rich media format, and. This includes remarketing and banner ads.

How AD works?

The Google AdWords auction is more focused on keywords. Advertisers will have to choose a list of keywords for a target that is relevant to their business offerings. The words that people like the most to use when searching for their product.

They will then go to bid on these keywords and based on each bid how much they are willing to pay for a Google user for clicking on their ad. This bid is merged with a Quality Score assigned by Google based on the quality of your proposed ad. And determines which Google ad should appear on the SERP. The advertiser pays a certain amount (the cost per click, or CPC) when a user clicks on the ad.