What is Google Ads Creative Studio?

Start making rich media creatives with Google Ads Creative Studio! Check out this overview on Google Ads Creative Studio by Cedar Software Technologies, prime Digital Marketing Company in Kochi.

What is Google Ads Creative Studio?

The platform Google Ads Creative Studio was designed for creative teams to build ads, manage creative assets, and share them with media teams. It is the goto destination for creative and media professionals to make more compelling ads at any scale & the platform is now globally available with features to help teams collaborate, create and customise display video ads.

Nowadays consumers prefer or are more open to advertising or branded content applicable to them. But providing this experience in practice can be complex and expensive, especially for video ads. Over the years many marketers were sacrificing the advantage gains that come from highly relevant, customised advertising. That is where ad customisation in Google Ads Creative Studio comes in!

With this platform you can create multiple or even hundreds of versions of a single display or video ad and customise them for different locations, audiences, languages or contexts. You can set any element of the ad creative like a product image, superimposed text or sound as ‘swappable’ and provide different versions of that element according to a set of rules you create. Audiences you want to reach or contexts you want to match can be set in these rules.

Google Ads Creative Studio has two elements - Google Web Designer and the Studio SDK. The software development kit (SDK) enables you to build rich media creatives quickly and easily. Along with it is a web-based workflow tool that permits you to preview and test creatives and send them to clients for ad serving.

Studio SDK?

The Studio SDK contains the Enabler - a core library that helps you build creative features and apply tracking elements. As it is fully cohesive with the Google Web Designer & you can use the Web Designer components in your creative without extra coding.

It would be like if you want a video to play inside your creative, instead of developing a custom video player, you can easily drag and drop Google Web Designer's video component into your creative, adding video and controls. Video interactions are tracked automatically, when you use Google Web Designer components & you can tell how many times users viewed, muted, stopped, replayed your video and more.

Studio Web UI

The workflow tool Studio Web UI helps to upload your creatives into it & preview, test, publish them for QA. Through this you can also send them to your client's ad server so they can be trafficked. It is to be noted that all creatives built with Studio must be served through Display & Video 360, Campaign Manager 360, or Google Ad Manager.?

Now that you have an idea of what is Google Ads Creative Studio, you can start building your creatives that work for you. Contact us at Cedar Software Technologies for the best SEO services in Kochi.