What Are Good Giveaway Items for Small Businesses?

Did you know that more than 543,000 new small businesses open every month, with about 30.7 million existing in every industry? These powerful statistics show that small business is clearly booming, but it also puts into perspective exactly how much competition is out there. How are you supposed to spread the word about your small business and differentiate it?

Whether you’re just starting out or are an established entrepreneur, giving away custom promotional products is a sure way to make your small businesses stand out. In fact, promotional freebies are one of the best marketing tools for businesses, with studies showing that:

• 99% of people will go out of their way to get a promotional product
• Over 60% of people who receive promotional products look the brand up online later
• 85% of product recipients did business with the brand that gave away the item

If that sounds like a marketing strategy you’re interested in, here are some of the best items for your small business to giveaway.

Promotional Products for Small Businesses

There’s plenty of promotional products out there for every type of small business, but choosing the right one ultimately comes down to your target audience and budget. You also want to ensure you purchase custom products from an established company, as 72% of consumers say the quality of a promotional item impacts the brand’s reputation. Staples Promo offers a catalog of high-quality custom products for you to choose from, including:

Pens and Pencils

Everyone needs a pen at some point in their day – so when your client reaches for one to write with, make sure your logo is front and center for them to see. Promotional writing tools are affordable and easy to have on hand to give away at checkout counters, office desks, and events.

Water Bottles

From summer celebrations to sporting events, giving away branded water bottles keeps your customers healthy and hydrated. They’re used at a variety of public places, which means more visibility for your brand, and also help save the environment from single-use plastic bottles.

Tote Bags and Backpacks

What better way to keep your small business top of mind through branded tote bags and backpacks? People use them everywhere for everything: As a personal item on planes, as reusable grocery bags at stores, or even as commuter bags to and from the office.

Gear Up For Your Next Small Business Giveaway

Start setting yourself apart from the competition and marketing your small business with custom giveaway products that are better for your brand and your budget. Personalize products like pens and water bottles using colors that represent your company, or with hues that align with certain events or holidays. You could even tap into fashion trends by personalizing a stylish tote bag with your brand’s logo. Whatever product you choose, we offer plenty of ways to meet your audience where they are.

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