What is golf?

When you are dealing with fundamental realities, and you pose a question, you have to understand that the reality of the concepts of your question are just as questionable as what you're questioning.

— Jordan Peterson, making perfect sense.

One year ago, Jordan Peterson inadvertently memed himself while trying to deconstruct the fundamentals of reality. The internet piled on. And now, for some reason, we’re about to make the same fool’s errand.

We are knee-deep into the future of the fan experience, and this week we are deconstructing one of the oldest and most popular games on the planet.? Let’s talk about golf. It keeps coming up in our group pod discussions, and so we can’t think of a better metaphor for the fundamental disruptions that are coming to the world of professional sports.

As we’ve said many times lately, fans are not engaging with sports in traditional ways.? What does this mean for a sport like golf that is built on golf-leafed heritage? It comes down to a simple choice with complex implications: double-down on traditions or rebuild for a modern fan experience?

There is a problem with that choice; it implies that there is someone with authority that makes it. In the case of golf, fan behavior is driving investments into new golf experiences that are redefining the game.?

This is where we start to sound like our multicolored memetic professor. Let’s get weird.

Want full access? Subscribe to the ON_Discourse newsletter here.