What the Golden Globe Nominations Reveal About the Future of Television
Earlier this morning, the Hollywood Foreign Press Association announced the nominations for the 2016 Golden Globe Awards.
While many media outlets covered the surprises and snubs of the actors and actresses nominated, I was surprised by the lack of network television nominations. For the coveted category, "Best TV Comedy" no television networks received nominations. Instead, the category was dominated by nontraditional media providers such as Amazon Studios.
What does this suggest about the television landscape?
Charles Darwin allegedly stated that, "It's not the strongest that survive, but the most adaptable." While network television studios have enormous monetary strength, they lack the innovative prowess needed to adapt in a rapidly changing environment.
As millennials become the majority, television networks must change in order to accommodate their behaviors and stay relevant.
Youth between the ages of 18-24 now spend at least 40 hours a month on their smartphones. Furthermore, only 43% of people between the ages of 14-25 watch TV on a television set, compared to 90% of adults older than 68.
Why?
Millennials want to watch content when they want and wherever they want. Furthermore, they like to share and discuss content, which is far easier to do on streaming platforms.
In addition to millennials' behaviors, I believe diversity also plays a major role in why millennials prefer nontraditional media platforms. According to the census, millennials are now the largest and most diverse generation in the United States. Consequently, we want the content we view to reflect our everyday experiences. And, nontraditional media does a better job of telling stories from diverse backgrounds.
During the 2014 Golden Globe Awards, Amy Poehler said, ""A lot of nominated shows this year are actually on Netflix. House of Cards. Orange Is the New Black. Enjoy it while it lasts, Netflix. Because you're not going to be feeling so smug in a couple of years when Snapchat is up here accepting Best Drama."
While it was a joke, given the changing landscape of television, I would not be surprised if Snapchat eventually did get a GoldenGlobe nomination.
#StudentVoices
Attended South University
8 年hey
Executive Director at Your Sanctuary Productions
8 年TV will be as obsolete as ...radio...which was destined to bury print media... It will be smaller but obsolescence is a couple decades down the road...it's the nettworks that will finally lose their grip on the population...gosh...what a shame!
Senior Social Media Strategist | Content Producer | Analytics Nerd | Storyteller
8 年Great post Suneil! Although I love Netflix, I wouldn't be surprised if your Snapchat GoldenGlobe nomination came true!
Self Employed
8 年I get my news from internet and entertainment from Netflix and Redbox. As far as I am concerned TV has been obsolete source of entertainment for almost a decade now!
Statistician, Big Data, Little Data, No Data
8 年I'm not a kid, so I don't pay attention to what kids do. BTW, I doubt that execs that run TV stuff pay much attention either. Maybe the marketing departments so. All I can say is that I will adapt to whatever happens, since I have been around for a while and will do whatever I want, when I want.