What is going to happen in the TV industry? 8 predictions
Daniel Carles
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Daniel Carles
Marketing Executive Senior Director / Fintech and Private Banking Marketing / Healthcare & Sports Marketing / Higher Ed Faculty / Digital Transformation / Communications Strategist / Customer Acquisition / #OpentoWork
What is going to happen in the TV industry? Here you can find eight not-so-very-bold predictions for the future of TV:
1.
More Fractured Viewership Will Make It Harder to More Reach Viewers
2.
'Bundled' Cable Packages User Growth Will Slow
3.
TV Advertising Will Continue to Decline... After 2020
4.
Connected TV Viewership Will Ad Buyers to Scale
5.
Video Ads Will Account For Almost 50% of US Programmatic Spending
6.
Facebook's Social Video Ad Market Share Will Decrease
7.
Ad-Free Viewing Will Give Rise to Product Placement
8.
Tracking Universal Video Metrics will Remain Difficult