What Is GoHighLevel and How Does It Work In 2024?

GoHighLevel is a white-label customer relationship management (CRM) software that provides marketing agencies, entrepreneurs, and businesses of all sizes with a complete set of tools for the automation of marketing campaigns, lead generation, and sales closing.

It also allows SaaSpreneurs to provide software as a service (SaaS) to unlimited clients under their brand name.

Visit the Official Website of GoHighLevel

Running an agency is like juggling many things at once – you have to keep clients happy, manage your team, handle money matters, and make sure the business keeps growing.

It can get pretty complicated! That's why agencies are always searching for tools that can help them do all these things more easily and make their work smoother.

For this reason, an all-in-one CRM and marketing solution that can help automate and streamline this process is essential and GoHighLevel is arguably the best platform primarily created for this purpose.

Key Takeaways

• GoHighLevel is an all-in-one white-label CRM solution enabling marketing agencies of all sizes to effectively manage customer relations.
• It enables agencies to provide customized services to their clients.
• The software allows agencies or entrepreneurs interested in selling SaaS to generate a substantial monthly income by selling GoHighLevel and all its products to unlimited clients under their brand name.
• It provides all the tools needed to book appointments, generate and nurture leads, receive payments, automate marketing campaigns, and close sales.

Visit the Official Website of GoHighLevel

How Does GoHighLevel Work?

Go High Level works by streamlining the various aspects of managing an agency or business with the aid of tools for appointment booking, building websites and sales funnels, payment processing, and the creation of automated SMS, and email marketing campaigns to send follow-up messages at different stages of the customer journey.

How Much Does GoHighLevel Cost?

GoHighLevel provides three pricing options. The Starter plan costs $97 per month, the Unlimited plan is $297 per month, and the Pro plan is priced at $497 per month. Choosing the annual payment option offers a discount equivalent to two months of free subscription.

Note: All GoHighLevel plans offer a 14-day free trial and white-label CRM feature

Primary Functionality of GoHighLevel

The primary functionality of GoHighLevel is to help agencies and businesses effectively manage their customer relations in an automated fashion.

Customer relationship management (CRM) refers to the strategies, technologies, and practices that agencies, practitioners, entrepreneurs, and businesses deploy to manage and analyze interactions with current and potential customers. The primary goal of CRM is to improve customer retention and loyalty, streamline sales, and marketing processes and ultimately drive revenue growth.

The process involves collecting and organizing customer data from various touchpoints, such as email, phone calls, social media, website visits, and in-person interactions.

This data is stored in a centralized database and can include information like contact details, purchase history, preferences, and communication history.

With GoHighLevel CRM software, agencies can track and manage customer interactions throughout the customer lifecycle, from initial contact to post-sale support.

This CRM software includes features such as appointment booking, contact management, lead tracking, sales pipeline management, communication tools (e.g., email marketing, SMS), task management, and reporting/analytics.

GoHighLevel Customer Management System Overview

• Appointment Booking: HighLevel provides an easy-to-use tool for the booking of appointments with potential clients. This allows entrepreneurs, practitioners, and agencies to schedule a date and time to discuss business with their prospects and potentially close deals.
• Contact Management: GoHighLevel allows agencies and business owners to store and organize contact information for leads, prospects, and existing customers in one centralized database. Users can easily view and update contact details, including names, email addresses, phone numbers, and any other relevant information.
• Lead Tracking: The platform enables you to track leads throughout the sales pipeline, from initial contact to conversion. You can assign lead statuses, set reminders for follow-up actions, and track interactions with leads over time.
• Communication Tools: With GoHighLevel, agencies can communicate with their contacts via email, SMS, and even automated voice calls. The platform provides templates for email and SMS messages, making it easy to send personalized messages to individual contacts or segmented groups.
• Task Management: Users can create and assign tasks related to customer interactions, such as follow-up calls, meetings, or email outreach. Tasks can be organized by priority, due date, or assigned team member, helping users stay on top of their to-do lists.
• Sales Pipeline Management: GoHighLevel allows users to visualize their sales pipeline and track the progress of deals at each stage. Users can create custom sales pipelines, define stages, and move deals from one stage to the next as they progress through the sales process.

Core Features of HighLevel

Landing pages and funnel builder

GoHighLevel helps you make nice-looking web pages and funnels quickly. You can use templates or create your own designs easily.

It also lets you manage the traffic coming to your pages and make basic websites with your own web address. It has drag-and-drop funnel-building features similar to the one seen in a specialized funnel builder like ClickFunnels.

Booking and online appointment tool

This feature gives you the option to create and share calendars with clients and potential customers. This makes it possible for them to navigate to view all your appointments and choose an available date and time on your calendar that they are okay with.

White label and SaaS

GoHighLevel is a white-label CRM and SaaS reselling solution that enables agencies to provide services to their customers under their brand name and resell the platform to their customers.

All GoHighLevel plans offer the white label feature, but to seamlessly sell SaaS, you need to sign up for the Agency Pro plan .

Here are some of the benefits of white-label and SaaS features:

Create Your Own Branding: With GoHighLevel's white-label capability, you can put your own branding on the platform. This means you can make it look like it's your company's product, not GoHighLevel's. Your clients won't even know it's a GoHighLevel product.

Sell GoHighLevel to Your Clients: As an agency or entrepreneur interested in making money by selling SaaS, you can sell the complete GoHighLevel platform and app to your clients. This adds more value to the services you offer. You can offer it as a standalone service or as part of a bigger marketing package.

Set Your Own Prices: While there are costs associated with accessing the GoHighLevel platform, you have the freedom to set your own prices when selling it to your clients. You get to keep all the profit. You can charge your clients monthly, annually, or with a one-time fee—it's all up to you.

Offer Training for Added Value: To further increase the value you provide, you can offer comprehensive training on how to use the platform and charge for it. This allows your clients to get the most out of the GoHighLevel platform and ensures they're satisfied with your services.

SMS marketing

With Gohighlevel SMS Marketing, you can reach out to your clients directly on their phones. You can use it for marketing or helping customers. You can send messages to many clients at once, no need for a bulk SMS service.

You can manage messages and see delivery stats from your dashboard. The visual editor shows a preview of your message as it would appear on a phone.

The tracking feature lets you guide clients through their journey by sending, recording, and tracking SMS messages. The interface looks like Whatsapp, so it's easy to use.

Email marketing

The GoHighLevel email marketing feature allows users to create, send, and track email campaigns efficiently. With this feature, you can design visually appealing emails using customizable templates or by creating emails from scratch.

It offers a user-friendly interface with drag-and-drop functionality, making it easy to add images, text, buttons, and other elements to your emails.

You can segment your email lists based on various criteria such as demographics, past behavior, or interactions with previous campaigns. This segmentation allows for highly targeted and personalized email marketing campaigns, increasing the chances of engagement and conversion.

Additionally, the GoHighLevel email marketing feature provides robust analytics and reporting tools to track the performance of email campaigns. You can monitor metrics such as open rates, click-through rates, bounce rates, and more, allowing them to assess the effectiveness of their campaigns and make data-driven decisions for optimization.

Reputation management

You can manage your customer feedback using Gohighlevel Reputation Management.

With HighLevel, you control your agency's reputation. You can ask clients to leave reviews on platforms you pick by sending them a "Review request" form.

Workflow automation

The workflow tool in GoHighLevel simplifies creating marketing campaigns by automating much of the process. It works like drawing a flowchart where you start with an event, like sending an email, and then add follow-up events.

With the drag-and-drop feature, making workflows is easy, and you can customize each event further using submenus. This user-friendly interface helps you design and personalize your marketing campaigns efficiently.

What's really cool is how this tool integrates all your marketing channels, like emails, social media, and text messaging, seamlessly into your workflows.

If you're stuck, GoHighLevel provides pre-made templates called snapshots for various industries like spas, gyms, and attorneys.

Just pick the snapshot you need and set up campaigns in minutes. Plus, you can reuse workflows from past campaigns and tweak them for new ones, saving time and effort.

Voice call management and automation

GoHighLevel offers a strong and flexible call management system. First, you need a Twilio account and a dedicated phone number for each client. By linking with Twilio, GoHighLevel lets you use a range of call management tools to boost your client's communication.

Here's what you get:

• Call Tracking: You'll know where each call came from and which keywords led to finding the phone number online. This helps you see which ads are bringing in calls so you can adjust your strategies.
• Dashboard Dialer: You can make calls directly from the GoHighLevel dashboard, and all calls are recorded for you to review later. This makes calling leads easier and gives you insights from call data.
• Forced Calls: GoHighLevel can call your client's phone when a lead comes in. An automated voice asks if they're interested, and if they press one, the call connects them with the lead immediately.
• No Call Voice Mail: Leads can get voicemail messages without their phone ringing. The system briefly disconnects the phone, and then sends the voicemail directly. It's a clever workaround for some situations.

CRM and pipeline management

GoHighLevel syncs with systems like Pipedrive and Salesforce to give you a complete view of your pipeline across all accounts. It's mobile-friendly, so you can access it from anywhere on any device.

Plus, its responsive design ensures it looks great on phones, tablets, and desktops. You'll never miss an opportunity just because someone couldn't access their laptop.

With data insights, you can make instant decisions, like which prospects to prioritize next week, and see how your efforts are paying off in real time.

Surveys and Forms

GoHighLevel lets you make unlimited polls, surveys, and forms that fit right into your clients' websites. These tools are perfect for getting new leads and getting feedback from customers.

All the info from surveys and forms shows up neatly on the GoHighLevel dashboard. You can also move the data into a Google Docs spreadsheet, which makes it easy to sort and study the responses.

Another cool thing is the sticky contact feature. It's like Google's Autofill. When someone fills out a form, their info gets saved in their browser. So if they go to another page on the same site, their info can automatically show up.

Plus, you can set up triggers in your surveys and forms. When someone finishes them, it activates the webchat widget right away.

This smart move lets you talk to potential customers right when they're thinking about your stuff, which makes it easier to start real conversations and make sales.

Content management

GoHighLevel makes it simple for users to create, change, okay, share, and keep track of stuff so that everyone on the team can find it easily.

The HighLevel content management system (CMS) gives you all the tools you need in one place to handle your content.

With GoHighLevel CMS, you can:

• Easily add new pages and posts to your website with just a few clicks.
• Edit existing pages and posts without any trouble.
• Schedule your posts ahead of time for upcoming deadlines.
• Schedule multiple posts at once to keep your social media feeds fresh with new content all the time.

Membership site builder

With Gohighlevel, you can make membership websites to promote and sell your top-notch items. If you're creating courses, you can also shift your membership site to Gohighlevel.

The dashboard looks simple, but it delivers results similar to Teachable. Your membership site can have your own domain. You can visually edit your course outline.

Moreover, you can change the layout of the landing page for your membership site. You can upload course video content as well. You can also add the title of your course overview and a short description with a picture.

GoHighLevel vs Competitors: Comparative analysis

There are lots of HighLevel competitors and alternatives available on the internet, we will take a look at a few among the best of them all.

GoHighLevel vs ClickFunnels

GoHighLevel and ClickFunnels are both powerful marketing automation platforms designed to help businesses streamline their sales and marketing processes.

While they share some similarities, they also have distinct differences.

Let's compare them in various aspects:

Features:

• GoHighLevel: It offers a wide range of features including CRM, email marketing, SMS marketing, funnel building, appointment scheduling, social media management, and more. It provides an all-in-one solution for marketing automation.
• ClickFunnels: Primarily focused on funnel building, ClickFunnels offers features like landing page creation, sales funnel building, A/B testing, and affiliate marketing tools. It's more specialized in creating sales funnels.

Ease of Use:

• GoHighLevel: Its interface is user-friendly and intuitive, making it easy for users to navigate through different features and functionalities.
• ClickFunnels: Known for its simplicity, ClickFunnels offers a straightforward drag-and-drop editor for building funnels, making it easy for beginners to create effective sales funnels.

Pricing:

• GoHighLevel: It offers various pricing plans based on the number of subaccounts and features. It has a total of plans, the Agency plan costs $97/month, Agency Unlimited is priced at $297/month and Agecy Pro is offered at $497/month.
• ClickFunnels: ClickFunnels 2.0 has three main pricing plans: the Basic plan costs $147/month, the Pro and Funnel Hacker plan costs $197/month and $297/month respectively.

Customization:

• GoHighLevel: Provides extensive customization options for building funnels, landing pages, and marketing campaigns. The entire HighLevel platform can be fully customized with the user's brand.
• ClickFunnels: It does not offer white label customization as seen in GoHighLevel.

In summary, GoHighLevel is a versatile marketing automation platform suitable for agencies and businesses looking for a comprehensive solution to manage their sales and marketing efforts. On the other hand, ClickFunnels is more focused on funnel building and is ideal for businesses primarily interested in creating effective sales funnels.

GoHighLevel vs Simvoly

Here's an in-depth comparison between GoHighLevel and Simvoly :

Features:

• GoHighLevel: Offers a wide range of features including CRM, email marketing, SMS marketing, funnel building, appointment scheduling, social media management, and more. It provides an all-in-one solution for marketing automation.
• Simvoly: Primarily focused on website and funnel building, Simvoly offers features such as drag-and-drop website builder, e-commerce functionality, blogging platform, and basic CRM capabilities.

Ease of Use:

• GoHighLevel: Its interface is user-friendly and intuitive, making it easy for users to navigate through different features and functionalities. However, because it offers lots of tools, there's a steep learning curve to master all.
• Simvoly: Also provides a user-friendly interface with a drag-and-drop builder for creating websites and funnels. It's straightforward and suitable for beginners.

Pricing:

• GoHighLevel: Offers various pricing plans based on the number of contacts and features needed. The pricing starts at a higher price compared to Simvoly.
• Simvoly: Has competitive pricing plans for website and funnel building, with options for both individuals and businesses. However, it does not offer as extensive marketing automation features as GoHighLevel.

Customization:

• GoHighLevel: Provides extensive customization options for building funnels, landing pages, and marketing campaigns. Users can create highly personalized experiences for their audience.
• Simvoly: Offers good customization options for designing websites and funnels, with templates and design elements that can be customized to fit specific needs.

Integration:

• GoHighLevel: Integrates seamlessly with various third-party tools and platforms, allowing users to connect their favorite apps for enhanced functionality.
• Simvoly: Also supports integrations with third-party apps and services, but its integration options are not as extensive as GoHighLevel.

GoHighLevel is a comprehensive marketing automation platform suitable for businesses looking for an all-in-one solution to manage their sales and marketing efforts. Simvoly, on the other hand, is more focused on website and funnel building but lacks some of the advanced marketing automation features provided by GoHighLevel.

GoHighLevel vs Dashclicks

Features:

• GoHighLevel: Offers a wide array of marketing automation features including CRM, email marketing, SMS marketing, funnel building, appointment scheduling, social media management, reputation management, and more. It provides a comprehensive solution for agencies and businesses to manage their marketing efforts.
• DashClicks: Focuses primarily on providing digital marketing services to agencies, offering features such as white-label client dashboards, project management, client communication tools, reporting, and outsourced fulfillment services.

Marketing Automation:

• GoHighLevel: Provides extensive marketing automation capabilities, allowing users to create complex automation workflows for lead nurturing, customer engagement, and sales automation.
• DashClicks: Offers basic automation features such as automated reporting and task management but does not provide as robust marketing automation functionalities as GoHighLevel.

Ease of Use:

• GoHighLevel: Provides a user-friendly interface with intuitive navigation and drag-and-drop functionality for building funnels and campaigns.
• DashClicks: Also offers a user-friendly platform with easy-to-use dashboards and tools. It's designed to streamline agency workflows and client management processes.

Pricing:

• GoHighLevel: Offers three pricing plans with a price range of $97 to $297/month.
• DashClicks: Operates on a single subscription-based pricing model that costs $99/month.

White Labeling:

• GoHighLevel: Provides white-labeling capabilities, allowing agencies to rebrand the platform with their own logo and branding, creating a seamless experience for clients.
• DashClicks: Specializes in white-labeling services, offering fully customizable dashboards and reports that can be branded with the agency's logo and colors.

SaaS reselling:

• GoHighLevel: GoHighLevel allows you to resell its entire offering to your clients under your brand name for a monthly fee of $497/month.
• DashClicks: SaaS reselling is not offered by DashClicks.

Both GoHighLevel and DashClicks cater to the needs of digital marketing agencies, but they focus on different aspects of the agency business. GoHighLevel provides a comprehensive marketing automation platform with white-label and SaaS reselling, while DashClicks specializes in white-labeling services and client management tools.

Conclusion

GoHighLevel is a handy tool that helps with sales, marketing, and managing business tasks. You can use it to make websites, funnels, and landing pages, and even send out SMS and email campaigns.

It also helps you get noticed online with its search engine optimization features. With its strong CRM and pipeline management, you can organize your leads and guide them from being interested to making a purchase.

It works well with Twilio, which lets you send automatic text message follow-ups. Plus, it has an easy online scheduling system, making it simple to set up appointments.