What Is Go High Level CRM & How Does It Work?

Go High Level CRM is an all-in-one white-label customer relationship management software for agencies of all sizes, marketers, and consultants. It helps in the automation of the entire process of lead generation, nurturing, and sales closing.

In this article, we will discuss all you need to know about GoHighLevel and also do an in-depth comparison between this software and some of its biggest competitors.

Key Takeaways on GoHighLevel

• GoHighLevel also referred to as HighLevel, is a comprehensive white-label CRM solution tailor-made for marketing agencies and business owners, catering to their customer relationship management needs efficiently, regardless of their scale.
• HighLevel CRM goes beyond managing customer relations, it extends its usefulness by providing an AI chatbot that has a track record of helping small business owners skyrocket their sales and revenue on autopilot.
• It enables agencies to deliver customized services to their clientele.
• GoHighLevel extends an opportunity to agencies and entrepreneurs interested in SaaS sales, empowering them to generate recurring monthly revenue by selling its suite of products to numerous clients under their own branding.
• With its arsenal of tools for appointment scheduling, lead management, payment processing, and automated marketing campaigns, GoHighLevel encompasses all aspects of client management and sales.
• GoHighLevel offers three distinct pricing plans. The Agency Starter plan is priced at $97/month and provides access to 3 subaccounts. The Agency Unlimited plan, priced at $297 per month, offers limitless subaccounts. Finally, the Agency Pro plan, costing $497/month, includes unlimited subaccounts and the capability to sell Go High Level under a personalized brand to an infinite number of clients.

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GoHighLevel CRM Overview

GoHighLevel CRM offers a comprehensive white-label CRM and software as a service (SaaS) reselling solution for a monthly subscription. With it, agencies can effectively manage their customer relations and every aspect of their marketing. They are also empowered to sell GoHighLevel to their clients under their own brand and keep 100% of the revenue generated.

How Does GoHighLevel CRM Work?

GoHighLevel CRM simplifies running an agency or business by offering tools for booking appointments, creating websites and sales funnels, processing payments, and automating SMS and email marketing campaigns. These tools help manage different aspects of the business efficiently.

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Main Functionality Of GoHighLevel

GoHighLevel was primarily created to serve as an invaluable tool for agencies and businesses, aiding them in effectively managing their customer relationships through automation.

Customer relationship management (CRM) encompasses the strategies, technologies, and practices employed by agencies, entrepreneurs, and businesses to oversee and analyze interactions with both existing and potential customers.

The primary objective of CRM is to improve customer retention and loyalty, streamline sales and marketing processes, and ultimately drive revenue growth.

This entails the collection and organization of customer data from various channels such as email, phone calls, social media, website visits, and in-person meetings. This data, which includes contact details, purchase history, preferences, and communication logs, is centralized in a database.

With GoHighLevel, agencies can monitor and manage customer interactions throughout the entire customer journey, from initial contact to post-sale support.

The CRM software offers a range of features including appointment scheduling, contact management, lead tracking, sales pipeline management, communication tools such as email marketing and SMS, task management, and reporting/analytics capabilities.

Who Is GoHighLevel For?

GoHighLevel was created by an agency with digital marketing agencies in mind, and it stands out for its comprehensive design. The platform seamlessly integrates all the tools used by its creator's agency into one, ensuring maximum convenience.

Tailored for agencies, GoHighLevel removes constraints on the number of clients you can handle without incurring escalating costs. Automation features, including lead nurturing, communication, and appointment booking, enable efficient time management, empowering agencies to handle more clients effectively.

The white-label capability enhances the potential for unlimited growth, making GoHighLevel a powerful tool for agencies. However, it's not limited to agencies alone—anyone in need of creating marketing campaigns, sales funnels, or landing pages for their business can benefit.

With all features available in unlimited capacity under a monthly subscription, there's no worry about restrictions on your marketing endeavors. GoHighLevel also provides a risk-free environment for experimenting with different tactics until you discover what works best for your business.

How Much Is GoHighLevel?

GHL has 3 plans tailored for your digital marketing agency or business. Each plan comes at different costs and features.

The cost of GoHighLevel plans are as follows:

1. Agency Starter Plan: $97 per month (3 accounts)
2. Agency Unlimited Plan: $297 per month (Unlimited accounts + White label)
3. Agency Pro Plan (SaaS): $497 per month (Unlimited accounts+ White label + SaaS)

>>>Sign Up Now For GoHighLevel Free Trial<<<

With the Agency Starter Plan, the singular account provided can be utilized for personal use or a client. However, to delve into a more expansive capability, the Agency Unlimited Plan becomes a compelling option.

Opting for the Agency Unlimited Plan enables you to add an unlimited number of client accounts and also full customization of the platform. This means you can seamlessly build, manage, and nurture all your clients' marketing campaigns and perform White label CRM tasks, all within the GoHighLevel platform.

Whether handling one account or a thousand, you enjoy the same comprehensive access to GoHighLevel's tools and functions. The versatility allows you to create an unlimited number of landing pages, surveys, forms, websites, courses, and sales funnels.

Capture, track, and nurture leads, efficiently book and manage appointments, and utilize various communication channels such as SMS, voicemail, Facebook Messenger, and emails to engage with prospects. The platform provides a unique workflow tool that automates the entire campaign-building process.

Detailed analytics and reporting features empower you to gauge the effectiveness of your campaigns. For agencies aspiring to elevate their business, the Agency Pro plan facilitates the branding of the entire GoHighLevel platform under your name, allowing you to sell it to clients directly.

Similar to your purchase experience on GoHighLevel.com, your clients can acquire GoHighLevel through you, with the added advantage of custom branding that conceals any indication of the GoHighLevel platform.

Benefits of GoHighLevel

The following are some of the key benefits of the GoHighLevel CRM software.

• Comprehensive Solution: Access all essential tools for creating, nurturing, and managing marketing campaigns and CRM on one platform.
• Templates and Snapshots: Leverage "done for you" templates across various industries (dental, insurance, recruitment, etc.) provided by GoHighLevel for quick campaign setup.
• User-Friendly Interface: Utilize simple and intuitive building tools to create funnels, emails, forms, websites, and landing pages—all managed from a single dashboard.
• Automation Capabilities: Automate tasks such as lead communication through SMS and email, appointment booking, lead pipeline management, and campaign workflows.
• White Label Option: Marketing agencies can white label GoHighLevel's software and present it as their own branded product.
• Cost-Effective: Opt for a single plan and enjoy unlimited access to features, eliminating the need for multiple software applications.
• Mobile Application: Stay connected with clients, manage appointments and calendars on the go, ensuring you never miss a lead opportunity with GoHighLevel's mobile application.

Which Applications Does GoHighLevel Replace?

GoHighLevel offers a key advantage by eliminating the need to invest in various standalone software applications.

These include:

• CRM, email marketing, and pipeline management tools
• Sales funnel building software
• Website building tools
• Surveys and form creators
• 2-way SMS marketing apps
• Bookings, appointments, and workflow automation solutions
• Course membership software and hosting
• Call and analytics tracking services
• Reputation management tools
• White or gray mobile app labeling options

Core Features of GoHighLevel CRM

Funnels & Landing Pages Builder

Design stunning landing pages effortlessly using one-click templates or your original designs. Create additional funnels directly from the dashboard, directing traffic seamlessly.

GoHighLevel SMS Marketing

Connect with clients through mobile devices using the SMS Marketing tool. Enhance customer service, marketing, or promotions with personalized messages. Reach multiple clients simultaneously, manage responses, and monitor message delivery stats from the dashboard. Enjoy a user-friendly interface similar to WhatsApp.

GHL Email Marketing

Elevate communication and engagement through GoHighLevel's robust email marketing tool. Benefits include automation for lead nurturing, personalized content, detailed analytics, segmentation for targeted communication, various templates, and scheduled emails for optimal timing.

Membership Websites

Utilize GoHighLevel to create and promote membership websites for product advertising or course content. Customize your site with your domain, modify the layout, and upload video content.

Reporting & Analytics

GoHighLevel offers comprehensive reporting on Facebook Ads, Google Ads, and website traffic. Gain insights into visitor behavior, team performance, areas for improvement, and campaign effectiveness through sub-dashboards.

Content Management

Easily manage content creation, approval, publishing, and saving with GoHighLevel's content management system (CMS). Edit current pages, add new content, and schedule posts for timely updates across social media platforms.

Booking and Online Appointment Tool

Simplify appointment management with GoHighLevel's tool, allowing the creation and sharing of calendars. Design and customize calendars within the dashboard for seamless integration into your funnels.

CRM and Pipeline Management

Experience integrated CRM and Pipeline Management, compatible with various systems. Access your pipeline across all accounts, whether on mobile or desktop, for real-time data insights and decision-making.

HighLevel Integrations

Seamlessly integrate GoHighLevel with your preferred applications through webhooks. Distribute data and connect apps efficiently, with compatibility for various platforms.

Mobile App

The GoHighLevel mobile app facilitates quick client profile creation, lead generation, and project initiation. The app is portable and user-friendly, allowing on-the-go management.

White Label & SaaS Mode

The White Label plan, or HighLevel Agency Pro/SaaS Mode plan, enables branding customization for reselling with your identity. Set your pricing, offer comprehensive training, and resell the platform as a service to your clients.

Multi-Channel Support

GoHighLevel offers robust support through live chat, email, and phone, ensuring assistance is available 24/7. Engage with a dedicated support team, a Facebook Community, and a community-driven ideas board.

Workflow Automation

Streamline marketing campaigns with the Workflow Automation tool, offering a visual flowchart interface. Customize workflows, integrate multiple channels, and utilize pre-configured templates for various industries.

Voice Call Management and Automation

Manage and automate voice calls with Twilio integration. Access call tracking, a dashboard dialer, forced calls, and no-call voicemail features for enhanced client communication.

Surveys and Forms

Design unlimited surveys, polls, and forms seamlessly integrated into clients' websites. Gather leads and feedback effortlessly, export data to Google Docs, and utilize triggers for webchat widget activation.

Comparison Between GoHighLevel and Its Competitors

There are a few software that have proven to be reliable competitors and alternatives to GoHighLevel. We will do a thorough comparison between HighLevel and some of its biggest competitors.

GoHighLevel vs ClickFunnels

GoHighLevel and ClickFunnels are both powerful marketing automation platforms aimed at streamlining sales and marketing processes for businesses. While they have some similarities, they also differ significantly.

Let's compare them across various aspects:

Features:

• GoHighLevel: Offers a wide range of features including CRM, email marketing, SMS marketing, funnel building, appointment scheduling, and social media management. It provides a comprehensive solution for marketing automation.
• ClickFunnels: Primarily focuses on funnel building, providing features such as landing page creation, sales funnel building, A/B testing, and affiliate marketing tools. It specializes in creating sales funnels.

Ease of Use:

• GoHighLevel: Features a user-friendly and intuitive interface, making it easy for users to navigate and utilize its various functions.
• ClickFunnels: Known for its simplicity, ClickFunnels offers a straightforward drag-and-drop editor for building funnels, making it ideal for beginners.

Pricing:

• GoHighLevel: Offers different pricing plans based on the number of subaccounts and features. The Agency plan is priced at $97/month, Agency Unlimited at $297/month, and Agency Pro at $497/month.
• ClickFunnels: Provides three main pricing plans: Basic at $147/month, Pro at $197/month, and Funnel Hacker at $297/month.

Customization:

• GoHighLevel: Provides extensive customization options for building funnels, landing pages, and marketing campaigns. The entire platform can be fully branded to the user's specifications.
• ClickFunnels: Does not offer white-label customization like HighLevel.

In summary, GoHighLevel is a versatile marketing automation platform suitable for agencies and businesses seeking a comprehensive solution for managing sales and marketing efforts. However, ClickFunnels is more focused on funnel building and is ideal for businesses primarily interested in creating effective sales funnels.

GoHighLevel vs DashClicks

Features:

GoHighLevel: Offers a wide array of marketing automation features including CRM, email marketing, SMS marketing, funnel building, appointment scheduling, social media management, and reputation management.

DashClicks: Concentrates on delivering digital marketing services to agencies, providing features such as white-label client dashboards, project management, client communication tools, reporting, and outsourced fulfillment services.

Marketing Automation:

GoHighLevel: Provides extensive marketing automation capabilities for lead nurturing, customer engagement, and sales automation.

DashClicks: Offers basic automation features such as automated reporting and task management but lacks the robustness of GoHighLevel's marketing automation functionalities.

Ease of Use:

GoHighLevel: Boasts a user-friendly interface with intuitive navigation and drag-and-drop functionality.

DashClicks: Also offers a user-friendly platform designed to streamline agency workflows and client management processes.

Pricing:

GoHighLevel: Offers three pricing plans ranging from $97 to $297/month.

DashClicks: Operates on a single subscription-based pricing model priced at $99/month.

White Labeling:

GoHighLevel: Provides white-labeling capabilities, allowing agencies to rebrand the platform with their own logo and branding.

DashClicks: Specializes in white-labeling services, offering fully customizable dashboards and reports branded with the agency's logo and colors.

SaaS Reselling:

GoHighLevel: Allows agencies to resell their entire offering to clients under their brand name for a monthly fee.

DashClicks: Does not offer SaaS reselling services.

While both GoHighLevel and DashClicks serve digital marketing agencies, they focus on different aspects of the agency business. GoHighLevel provides comprehensive marketing automation tools with white-label and SaaS reselling options, while DashClicks specializes in white-labeling services and client management tools.

GoHighLevel vs Simvoly

Features:

GoHighLevel: Offers a wide range of features, including CRM, email marketing, SMS marketing, funnel building, appointment scheduling, and social media management. It serves as an all-in-one solution for marketing automation.

Simvoly: Primarily focuses on website and funnel building, providing features such as a drag-and-drop website builder, e-commerce functionality, a blogging platform, and basic CRM capabilities.

Ease of Use:

GoHighLevel: Boasts a user-friendly and intuitive interface, although mastering all its features may require some learning due to its extensive toolkit.

Simvoly: Also offers a user-friendly interface with a drag-and-drop builder, suitable for beginners.

Pricing:

GoHighLevel: Offers various pricing plans based on the required features and the number of contacts, starting at a higher price point than Simvoly.

Simvoly: Provides competitive pricing plans for website and funnel building, catering to both individuals and businesses. Its starting price is cheaper than that of GoHighLevel.

Customization:

GoHighLevel: Provides extensive customization options for creating personalized funnels, landing pages, and marketing campaigns.

Simvoly: Offers good customization options for designing websites and funnels, allowing templates and design elements to be tailored to specific needs.

In summary, GoHighLevel is a comprehensive marketing automation platform suitable for businesses seeking an all-in-one solution to manage their sales and marketing efforts. However, Simvoly focuses more on website and funnel building and lacks some advanced marketing automation features provided by GoHighLevel.

Limitations/Downsides to GoHighLevel?

Navigating through GoHighLevel can be a bit overwhelming due to its extensive features. Anticipate a learning curve before becoming proficient with all the tools. Plan to dedicate a few days to grasp the system.

Fortunately, GoHighLevel recognizes this challenge and provides a comprehensive set of "quick start" learning tools. These resources are designed to expedite your understanding of the platform and its functionalities.

Frequently Asked Questions

Is GoHighLevel a CRM?

Yes. GoHighLevel is an all-in-one white-label CRM that helps agencies, consultants, SaaSpreneurs, marketers, and businesses of all sizes streamline and automate their marketing and sales process by providing tools for booking appointment, funnel design, lead tracking, email and SMS campaigns and many more.

Is GoHighLevel Only For Agencies?

No. GoHighLevel is not solely for agencies, it can be used by consultants, entrepreneurs, business owners, and software as a service (SaaS) resellers.

What Tools Does GoHighLevel Replace?

GoHighLevel replaces various standalone tools including CRM software, email marketing platforms, landing page builders, marketing automation software, appointment scheduling tools, SMS marketing services, funnel builders, and social media management platforms. It consolidates these functionalities into a single, comprehensive platform for businesses and marketing agencies.

What Can You Sell With GoHighLevel?

With GoHighLevel, you can sell a wide range of digital marketing services including CRM solutions, email marketing campaigns, SMS marketing services, social media management, website and landing page design, funnel creation, appointment scheduling, lead generation, and more.

How Much Does It Cost to Sell GoHighLevel?

GoHighLevel has 3 pricing plans ranging from $97 to $497. However, you will need to subscribe to the $497/month plan to sell GoHighLevel as your own and keep 100% of the profit.

Is GoHighLevel Worth It?

The answer to this question is a resounding yes! GoHighLevel is worth buying for agency owners of all sizes. It provides all the tools required to launch and grow a successful digital marketing agency under one roof. It also eliminates the stress and extra costs of using multiple platforms to run your business online.

Final Words on GoHighLevel CRM

GoHighLevel CRM is an all-in-one platform that empowers agencies, businesses, and marketers with a comprehensive set of tools for digital marketing, communication, and customer relationship management.

While the platform offers extensive capabilities, users should be prepared for a learning curve, mitigated by quick-start tools and dedicated support.

Overall, GoHighLevel is a dynamic solution for enhancing digital marketing efforts and building robust white-label customer relationships.