What gets measured, gets done!

Did you know that if you make a tiny 1% improvement every day for a year, your business will be 37x better in a year?

Now that is worth thinking about.

Just a tiny incremental change to grow your business every day.

Now if you are regular reader of the newsletter, you will know I have created the BUYER acronym to help you sell more and sell better

Build awareness of your unique value proposition that gets you to yes, and then execute well to create reorders, referrals and recommendations

But are you measuring each stage of the process?

Here are my suggestions for what to measure and when.

Building Awareness

• Social media metrics - what is working and what is not and how can you do better?
• Linked in - SSI score, number of followers, impressions etc
• Press coverage - do you have a PR plan and is it working
• New leads generated - are you managing the new leads through a CRM system or just when you remember?

Create Unique Value Proposition

• What are your competitors doing? It is critical that you remain unique and valuable to your customers and sometimes your competitors might overtake you
• What are the trends in the market place and are you ahead of the curve?? Are you still as relevant in this fast moving world
• What are your costs of doing business - products, services - are you about to face more inflation or deflation?? And is someone going to ask you for a pay rise, price cut or something else

Getting to Yes!

• How much new business have you generated?? Have you closed the customers you wanted or is there more to go at
• What is the value of your new customers?? Was all that effort building awareness, generating the leads worth it financially?
• What is the lifetime value of existing customers - should you focus more on them to deliver you more business than going after harder to come by cooler leads

Great Execution

• What is your service level?
• Are you achieving consistent great results - how do you know?
• How is your review score - set up Trustpilot, Google reviews or something else if you don't have a system
• How is the cashflow looking?

Review, refer and recommend

• Do you have a referral system in place - if so how well have you done.?
• Review your sales and profitability numbers vs your targets so you can identify where it is going well and where to put your focus
• Have you recommended anyone recently?? Always good to give back to your network

Why not take my scorecard and see how you are doing on sell more, sell better metrics.