What Gensler's New Cities Research Reveals About the Return of the City
The Mart, Chicago. Photo by Jason O'Rear.

What Gensler's New Cities Research Reveals About the Return of the City

Welcome to Research by Gensler, a data-inspired newsletter from the Gensler Research Institute about design, work, and the future of cities.??

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Throughout history, pandemics have set urban revival and reinvention in motion. After the bubonic plague, city leaders in medieval Europe reorganized and expanded urban areas to decrease over-crowding. In the aftermath of 1918’s Great Influenza, local governments introduced civic improvements around healthcare and labor regulations. Our research shows that we are once again at a pivotal historical moment due to the COVID-19 pandemic.

According to Gensler’s latest Cities research — a retrospective look at how the urban experience changed in 15 global cities between 2021 and 2023 — urban residents are feeling more positive, engaged, and optimistic in 2023 than they did in 2021 when COVID was still impacting most parts of city life.?The appeal of cities remains strong and will likely grow in the years to come.?

Two-thirds of urban residents are feeling better about their neighborhoods.?

  • Residents of the 15 cities profiled felt more positively about their neighborhoods and cities in the 2023 data than they did in 2021.??
  • 60% of respondents feel that their neighborhood offers multigenerational housing options versus 52% in 2021.?
  • 67% of urban residents feel that their neighborhoods are beautiful, up 8 percentage points from 2021.?

Density is a draw again — urban residents want to move to cities with more people.?

  • Fewer respondents want to move to the suburbs or rural areas, and 73% of those who want to move intend to relocate to another city of some kind; only 1 in 10 want to move to a rural area.??
  • The most popular destination is a city with more people, indicating that the draw of density has rebounded after a time marked by social distancing.??

When it comes to urban life, residents are more optimistic and engaged.?

  • Optimism for the future of cities has improved by 14 percentage points — one of the largest response increases in the entire study.??
  • Optimism is particularly high among younger residents. 70% of Millennial respondents and 62% of Gen Z respondents feel positively about their city’s future.??
  • 35% of respondents say they participate in community planning decisions, compared to 24% in 2021.?

Why this shift? ?

This evolution in how people feel about urban centers can also be traced back to COVID-19. During the worst of the lockdown period, in-person social interactions were limited. Now, demand for these connections has generated new investment in entertainment districts and safe, affordable, live-work neighborhoods.

The most successful post-pandemic cities are ones that have livable urban centers with buildings and places that value the human experience. Those that are struggling have been slow to transition away from dated urban plans like single-use central business districts.?

We’ve seen the shift in how workers view the workplace, and the ways in which our downtowns are responding. Now, it’s time for these urban zones to come back better than ever and offer residents, employees, and local visitors the housing, transit, and experiences that they need.?

In our latest report, “The Return of the City: A 2024 Retrospective of the City Pulse,” we explore how attitudes have shifted across cities and dive deep into six city-specific case studies. Download the full report here.?

Written by Sofia Song, Global Cities Lead at Gensler?

More stats and stories you need to know.?

Join the conversation. Does your city provide everything you want/need? What else could your city do to be a better place to live????

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Rob Calderwood

Architectural Photographer?? | Helping Architects, Contractors, and Manufacturers showcase your work to the world?? | SF Bay Area - Northern California

5 个月

Exciting to see cities worldwide transforming through residents' perspectives! ?? Kudos to Gensler for revealing these shifts and sparking change. Can't wait to see how our cities evolve!

Huda Juma

Architect/ Project manager LTC building

5 个月

Thanks for sharing the research and their outcomes I still think that different generations want different things. For example seniors want to be able to be less dependent, do their shopping , go to theatres without the hassle of transportation and full dependent on others. Younger generations want to be close to their work because they don’t want to spend 2-3 hours daily in transit, they want to use their time effectively to be with their families.( schools location, daycare facilities, parks and restaurants locations are Therefore important. I think creating smaller urban communities with full services responding to each generation will provide improved access and environment for all . Furthermore, in case of future pandemic easir to segregate services . The multi generational approach has it pros and cons Although older generations want to be with younger adults and kids , they still need quiet time longer sleeping hours .Your thoughts

Joseph Rietman AIC, CPC

Executive Leader | Construction Management | End-to-End Project Execution | Triple-Digit Cost Reduction | Stakeholder Satisfaction | Project Due Diligence & Quality Control | Risk Management & Contingency Planning.

5 个月

Interesting article! I’m curious if your research considered how cities have repurposed street parking for outdoor seating and, in some cases, closed entire roads to traffic. This shift, largely a response to COVID-19, echoes the cherished walkability and engaging atmosphere of many European cities. It’s disappointing to see this trend reversing, with the return to the usual congestion where cars once again take precedence over pedestrians. I wonder what the same research would reveal if conducted this year?

chris moody

Architect-in-Training

5 个月

I think more research is needed. In NYC, for example, it’s infrastructure is becoming more strained, from flooding issues to street sanitation concerns to brown—out days due to high electricity use during the summer months.From a geological standpoint, can the borough of Manhattan take on more and taller buildings? Let’s not forget that it’s becoming more expensive to live in Manhattan. There’s more to do.

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