What Is Generative AI SEO and How Does Gen AI Affect SEO Long Term?

Happy Thursday!?

In this week’s newsletter, we cover:?

• ?? What Is Generative AI SEO and How Does Gen AI Affect SEO Long Term?
• ?? The Latest in B2B SaaS This Week
• ?? This Week’s Brain Food?
• ? The Best Content across the Web?

Let’s get into it.

Intersection 2024: Catch the Recording Here

Did you miss Intersection 2024?

Don’t worry! We recorded the whole thing.

Foundation’s best and brightest kicked off the summer yesterday with a virtual conference exploring the intersection of artificial intelligence and marketing. Whether you’re still exploring different use cases for generative tools or are ready to level up your AI strategy, it has plenty of insights for you.

Hosted by our very own Leigha Henderson, Intersection 2024 featured:?

• What Content AI Can’t Do (Yet) — Chris Meabe, Senior Content Specialist, discussed what these disruptive tools still struggle with and how to avoid misusing AI.
• Fireside Chat on Disruptive Technologies — James Scherer, VP of Strategy, joined Ross for a virtual sit-down on the marketing innovations making waves.
• Keynote Speaker: Ross Simmonds — The marketing master himself spent an hour separating hype from reality when it comes to using AI for creation and distribution.

Want to watch the full recording packed full of those insights??

?? Watch the Intersection 2024: Fireside Chat recording here! You can find the other presentations from the summit on our YouTube channel.?

B2B SAAS NEWS

What Is Generative AI SEO and How Does Gen AI Affect SEO Long Term?

The digital marketing landscape is in the midst of a revolution driven by the rapid rise of generative AI. This powerful technology is transforming how users search for and consume information, presenting both challenges and opportunities for marketers. If you're in the business of crafting content that stands out, understanding how generative AI impacts SEO is now more critical than ever.

In our latest article, we dive into how generative AI is reshaping the rules of SEO and what you need to do to stay ahead.

What’s covered?

• The Impact of Generative AI on SEO: Learn how generative AI is changing the way search engines process and deliver content. With AI tools capable of creating high-quality content, traditional SEO tactics are evolving — the article explores how you can adapt to this new reality.
• Adapting Your SEO Strategy: The article breaks down key strategies to ensure your content remains visible and relevant. From understanding AI’s role in content generation to leveraging it for enhanced keyword strategies, these insights will help you optimize your SEO efforts in this new era.
• The Future of Content Creation: Discover how to harness the power of AI to not only generate content but also refine and optimize it for search engines. This includes tips on integrating AI-generated content with human creativity to create compelling, SEO-friendly content that resonates with your audience.

As generative AI continues to evolve, its influence on SEO will only grow stronger. The companies that adapt quickly will have a significant advantage in search rankings and audience engagement. Whether you’re a seasoned marketer or just getting started, understanding how to integrate AI into your SEO strategy is crucial for future success.

Check out the full article in the Foundation Lab on how generative AI is changing SEO. Equip yourself with the latest strategies and insights to ensure your content doesn’t just survive but thrives in the AI-driven digital landscape.

Wynter: The Side Hustle for Marketers

It’s hard to find a better ratio of effort to pay than this side hustle. That’s because Wynter is happy to pay B2B buyers to shape the marketing campaigns of companies like Hubspot, LastPass, and Shopify. But their cutting-edge market research can only lead the industry with your support.

That’s why Wynter pays research participants $5 to $600 depending on the study. It supports organizations in their marketing efforts and supports participants with a little side cash. If you’re interested in signing up to become a participant yourself, you can get started right here.

?? What’s the Latest in B2B SaaS This Week? ??

?? Reclaim Is Joining Dropbox (and a Note From Our Founders) | Reclaim.ai

?? Google August 2024 Core Update: What We’re Seeing So Far | SearchEngineLand

?? Tech Industry Taps Old Power Stations to Expand AI Infrastructure | Financial Times

?? Cybersecurity Unicorn Kiteworks Snaps $465M at Over $1B Valuation to Secure Communications | TechFundingNews

?? Tencent-Backed Airwallex Hits $500 Million Annualized Sales, Aims to Get IPO-Ready by 2026 | CNBC

??? Organize to Excel — Bring Your Content Together in Planable ???

If you’re still of the mindset that you can plan your entire marketing operation in a spreadsheet, this one’s for you.?

Planable is a collaboration platform that drives all of your content distribution efforts through an intuitive, easy-to-use interface. It’s a digital command center where you and your team can create, plan, review, and approve all your awesome marketing content.?

And Planable isn’t just for social media. It helps you optimize your workflows for blogs, newsletters, press releases, briefs — every asset in your content portfolio!

?? This Week’s Brain Food ??

The other day, I watched a YouTuber review some of his oldest videos — all the way back to 2006. He talked about how growing his passion into a career involved two brave leaps: doing the thing and then making it good.

A lot of people don’t even really start doing the thing they want. Sure, they might make a few videos or pick up an instrument, but they don’t dedicate themselves to it in the way they would their careers. They don’t take it seriously.

But even among those who take that first step seriously, there’s an even smaller group that invests in themselves to make their work professional grade. In the case of this YouTuber, that involved getting professional makeup and recording equipment. That’s a big scary step if you aren’t sure how much money your next project is going to bring in, but it’s absolutely necessary if you want to make your passion into something larger.

??Twitter/X Thread of the Week

Local SEO Tip by Chris Long

??? LinkedIn Post of the Week

If You Write Only for SEO, You’ve Already Lost the Game by Nifemi Joy Ayaleke

???? Nice Finds You Should Binge

• How Microsoft Spread Its Bets Beyond OpenAI |?Financial Times
• Researchers Have Ranked AI Models Based on Risk — and Found a Wild Range | Wired
• Google’s Antitrust Defeat Could Shape AI Markets | Financial Times
• The “Why” Behind Major SERP Traffic Dips in SaaS and Beyond | Foundation

?? Job Postings Worth Checking Out

Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.?

• SignalFire Job Board
• Foundation: B2B Content Marketing Strategist
• Foundation: Content Creator
• Foundation: Content Marketing Manager
• Foundation: Senior Director of B2B Marketing
• Foundation: Senior Director of Social Media
• Foundation: Social Media Editor (Freelance)

?? What We’re Wired into This Week

Tiny Desk Concert — Keyon Harrold