What is general SEO?

General SEO, or Search Engine Optimization, is a set of strategies and techniques used to enhance a website's visibility on search engine results pages (SERPs). This involves optimizing various elements like keywords, content, meta tags, and backlinks to improve a site's ranking. The goal is to attract organic (non-paid) traffic and increase the likelihood of users finding and engaging with the website. Effective SEO practices are crucial for online visibility and digital marketing success.

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