What is the Future of Social Media Marketing?

Using?social media?for your marketing sounds like a good idea. Because it is. But keeping up with the latest trends can seem like an unending quest as it’s such a rapidly evolving landscape.

US social media platform The Social Media Examiner conducted a study with nearly 4,000 marketers to find out what they are using, how they’re using it, and where they’re focusing their social media attention.

While it could be argued that South Africa is not America, the beauty of social media is that trends tend to be similar irrespective of the market. The mobile platform and mobile Internet may be more prevalent here, but the lessons remain the same.

The report’s major findings on these social media trends can be summarized as follows:

1. Twitter, YouTube, and LinkedIn hold the top spots for plans:?A significant 66% of marketers plan to increase their use of these social networks.

2. Facebook requires ongoing learning and experimenting:?Although 93% of marketers are using Facebook, 68% want to learn more about it, and 62% plan on increasing Facebook activities.

3. Video is becoming even more important:?57% of marketers use video in their marketing, however, 72% want to learn more about?video marketing?and plan on increasing their use of video.

4. Podcasting continues to grow:?Only 10% of marketers currently use podcasting, but nearly a quarter of respondents plan to increase their podcasting activities and 43% of marketers want to learn more about podcasting.

5. Facebook and LinkedIn are the two most important social networks for marketers:?When allowed to only select one platform, 52% of marketers selected Facebook, followed by LinkedIn at 21%.

6. Most marketers aren’t sure their Facebook marketing is effective:?Only 45% of marketers think that their Facebook efforts are effective.

7. Tactics and engagement are the top areas marketers want to master: At least 91% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.

The results from this study illustrate the importance of social media for marketing, but equally that everyone is still learning and needs to learn more.

So, there’s no need to feel swamped by all the choices: get going with your social media marketing and adapt as you learn what works for your business.

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