What The Fuck Is Amplify?!

Following the move to Agency TK, I've been frequently asked What does Head of Amplify actually mean?

What is Amplify?

Amplify is simply distributing/amplifying a brands message using the mediums which provide the most impact.

Currently that means, TV, Radio, Social Media, SEO, PPC, Programmatic, Print, Traditional Display, and what I'd call Disruptive Display - which can all be used to provide tremendous value for our clients.

For me, everything comes down to value. That’s something I have always lived by and has allowed me to understand and quantify where to allocate resource, ensuring my teams execute the most impactful campaigns across various different platforms.   

Now, at the moment, one of the best ways to distribute a brands message is through social media, and there is great value in understanding how to leverage the various platforms algorithms and what content engages different audiences.

Heading up 1/3 of an established agency’s offering, globally, is an exciting proposition and after meeting our founder Nik, I got a strong feeling that this would be a great next step for my personal development.

Following two amazing years at Social Chain, where we pioneered some record-breaking campaigns, this move gave me the opportunity to learn more about the digital landscape and implement fully integrated activations.

Within my first two months at TK we’ve already accumulated some great case studies within a number of different sectors and have had the pleasure of striking up relationships and signing deals with some huge global brands.