What is frequency capping in browser push notifications and why is it important?

What is frequency capping?

Frequency capping is a feature which limits or restricts the number of times you send a particular information to your users on a given time. That particular information can be the re-marketing ads which your users see on the display networks or it can be the browser push notifications that you are sending to your users and many more things that you can send to your users through your website.

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