What is Franchising ?

Franchising is one of the popular business expansion model around the world . The franchisor grants an independent investor( franchise ) the rights to distribute it's products, techniques & trademarks for a percentage of gross monthly sales and a royalty fee.

The success of franchising as a business system can be attributed to several factors . Most important of which is Brand Name as it's worth a lot in today's consumer market. Every year billions of dollars are spent in advertising & marketing the brand name of companies . This is because a good brand name means consistency , quality & consumer trust . Above all it's a proven business model that a franchisor offers to those who wants to start a new business . The franchise gets the advantage of not having to reinvent the wheel when it comes to handling the various aspects of business such as marketing , legal issues , human resource , operations & distribution etc . A proven system enables one to avoid the traps or mistakes which someone can make in starting a new business.

I will also like to talk about Franchise India which is Asia's largest integrated franchise solutions company & an absolute authority on all franchise related services . All those interested in details about various services can send me a mail at sanjeevgupta.ba@franchiseindia.in