What France, Germany and the UK's Tech Community were Talking about H1 2024

The world’s most successful companies use data to inform key business decisions. We believe that communications should be no different.

The Tyto Relevance Index? is our proprietary data-powered insights service which uses social media data to reveal the technology and socioeconomic topics that dominate the public discourse of Europe’s technology community.

Based on the public social media posts from over two thousand influencers in the Tyto Tech 500 community from the UK, France and Germany, the Tyto Relevance Index? provides a multidimensional view of how the European technology community is engaging with and responding to the greatest challenges facing the world.

We have summarised the main findings of the last six months Tyto Relevance Index? below and you can read an extended analysis about the key trends on our blog. If you want to receive our insights straight to your inbox every month, subscribe to the Tyto Relevance Index? here.

Tech trends

Share of social posts in the pan-European region last six month

Socioeconomic issues

Share of social posts in the pan-European region last six month

These graphs display the most prominent topics of social posts from January to June 2024 across the UK, Germany, and France.

Key highlights

• AI & ML unsurprisingly comes out top as tech topic most discussed in the first six months of this year, holding a commanding 39.6% of the total share of voice (SoV). While many may think the hype cycle is slowing, it still increased three percentage points in H1 2024.
• Political change and uncertainty in France, Germany and the UK have made Geopolitical Conflict & Instability the biggest SoV among the social topics we monitor. With major elections across the regions, and surprising results in France, we expect this will continue.
• Nuances in trends - despite much similarity among trends overall, there were interesting differences between topics that are up and down in France and Germany vs the UK.
• Climate change remains significant across all markets but did see slight declines in conversation in the last six months, likely overshadowed by bigger political discussions.

Tech trends

How has the share of social posts around each tech topic evolved in Europe?

Socioeconomic issues

How has the share of social posts around each socioeconomic topic evolved in Europe?

This is how the share of social posts has evolved during the last six months across the UK, Germany and France. Interested in in-country data or comparing two countries? Click here.

Tyto Tech 500

The ranking of the top technology influencers in Europe

The Tyto Relevance Index? analyses the most prominent topics being discussed by the most influential people working in technology from across the UK, France and Germany.

It analyses public social media posts on LinkedIn and X of our Tyto Tech 500 cohort of influencers – over two thousand individuals – spanning 30 different categories related to technology and socio-economic trends.