What is a Fractional CMO and Marketing Gunslinger?

What is a Fractional CMO and Marketing Gunslinger?

Or .. How I earn my “bread” and serve others :D

Hello, I am Elizabeth Quintanilla, your friendly fractional CMO and marketing Gunslinger. One thing marketing does is answer common questions and overcome objections in sales ;-) I have been getting the same question for a while, which is what do I do? I apply my super brain to develop a unique solution for everyone I work with. As a strategist, I apply systems thinking to ensure that my clients’ brands are being seen and marketing generates sales leads.

First, let me explain briefly what a Fractional CMO and marketing consultant can do for your business. A Fractional CMO is a part-time or contract Chief Marketing Officer who provides strategic marketing guidance to businesses without committing to a full-time position. On the other hand, a marketing consultant provides expertise and guidance on marketing-related issues, such as branding, social media, and advertising.

Are you an overwhelmed and stressed business owner? Do you need an extra set of helping hands? Running a successful business is a challenging feat. You need to wear many hats, from managing your team to ensuring your products or services are the best they can be. Raise your hand if you are a chief “everything” officer. But what if you could have a dedicated marketing expert on your team without the expense of a full-time employee?

That’s where a Fractional CMO comes in. A Fractional CMO is a part-time or contract Chief Marketing Officer who provides strategic marketing guidance to businesses like yours. In addition to a Fractional CMO, you can hire a marketing consultant to provide expertise and guidance on marketing-related issues part-time without the overhead of full-time employee benefits.

Together, a Fractional CMO and marketing consultant can help you:

- Develop a comprehensive marketing strategy tailored to your business goals

- Identify your target audience and create campaigns to reach them

- Enhance your brand and improve your online presence

- Optimize your website and social media channels for maximum engagement

- Measure your marketing efforts and adjust your strategy accordingly

For example, an experienced fractional CMO grows revenue through digital media by designing and executing marketing campaigns. After launching campaigns, you will extract and analyze data across multiple channels to enhance your campaigns and branding elements to help your partners and peers refer more customers to your business. For example, do you need help with:

  • Research advertising trends
  • Research competitors’ pricing and products
  • Decide on the appropriate placement of ads
  • Determine what content will reach customers
  • Develop projects to create content
  • Publish digital marketing content online
  • Implement email marketing campaigns
  • Measure digital traffic
  • A knack for writing or collaborating on engaging copy. Subject lines are your jam.
  • Experience with marketing automation software
  • Monitor social media and Google Analytics
  • Optimize paid advertising campaigns using SEO and other tools
  • Demand generation with a focus on generating leads and enabling sales
  • Report on the growth and analytics of campaigns to stakeholders
  • Scale campaigns to maximize ROI
  • Monitor project status and budget
  • Conduct market research to inform campaigns
  • Stay on top of content marketing trends and create new ideas for us to explore.
  • Brainstorm and implement experiments and conversion tests.

I possess hands-on campaign execution and the analytical skills to optimize campaigns based on testing and ongoing results. With my sizeable cranial noodle, I take an entrepreneurial approach and can conceptualize campaign improvements independently and collaboratively. With my help and 10+ years of successful experience across B2B/DTC/B2C digital and inbound marketing, you can take your business to the next level and stay ahead of the competition. Wait, and here is more info to help you decide when a full-time hire or a part-time done for you special ops in the Navy Seals of marketing can help!

So why struggle with marketing on your own? Hire me as a Fractional CMO and/or a marketing consultant today and see the results yourself. Reach out anytime over email: [email protected]

Elizabeth Quintanilla: Fractional CMO and Marketing Gunslinger, Motivational Speaker, and humorist who enjoys giving people belly laughs and making people believe in themselves. Elizabeth encourages you to find your passion to live your best life to achieve your goals with confidence, accountability, gratitude, balance, and fun!

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