What a Fractional CMO, isn't.

Hey there! Joseph Haecker here. Are you feeling like your business is caught in that awkward "in-between" stage? Where you're too big to handle all the marketing yourself, but not quite big enough to justify hiring a full-time marketing director? If so, you're not alone. Many businesses find themselves in this exact predicament, wondering how to take their marketing efforts to the next level without breaking the bank or overcommitting resources.

So, what's the solution? Well, let's start by clarifying what a fractional CMO, isn't.

I am NOT your typical marketing services agency. We don't just execute random marketing tasks so that you feel like you're getting value, while we do pointless busy work. Instead, we provide something much more valuable...a strategic approach to building a community and engaging your customers with your brand.

As a fractional CMO, I specialize in leveraging a strategic set of marketing tools perfectly suited for your company and your business goals. Whether it's crafting a compelling brand story, focusing on your low hanging fruit, or developing targeted marketing programs to engage your customers, the solution is NOT a cookie cutter solution. And you may be surprised at the different perspective we could take.

Now, let's talk benefits.

With a Fractional CMO, you aren't getting sold marketing services. In fact, we may take a look at where you are spending time and money, and shift our efforts and budgets to techniques that are more efficient and create a direct result toward your goals. You also get my entire network of resources, from contacts to referrals, to favors from friends. A Fractional CMO, is not ONLY about SEO, Google Ads, and TikTok videos. In fact, we may simply focus on picking up the phone and calling your customers from last year, and drumming up existing business through a nurture program. As a Fractional CMO, the goals is to reach your goal. Not simple execute marketing services to execute marketing services.

But don't just take my word for it. Let me paint you a picture. Picture this:

Most companies are worried about their SEO and social following. But when asked, most business owners will say that their greatest source of new business is through referrals. So why not focus on cultivating programs, touch points, and incentives to increase your referrals instead of chasing after the latest social media trends? I see this all the time. And the reason so many business owners are worried about SEO and social media, is because marketers did a really good job of scaring business owners into thinking they needed SEO and social media.

But what if YOUR business doesn't?

Now, you might be wondering, "How do I know when it's the right time to hire a fractional CMO?" Well, if you find yourself juggling too many marketing tasks, struggling to keep up with industry trends, or feeling overwhelmed by the ever-changing digital landscape, it might be time to bring in some extra firepower.

So, if you're ready to take your marketing efforts to the next level, why not book a call with me? Let's chat about where you're currently at in your business, and in just half an hour, I'll give you a fresh perspective on solving your business issues that you may not have considered before. You might be surprised at the perspective I can offer.