What is a Fractional Chief Marketing Officer (CMO)?
Fractional CMOs - Astute Group
We develop and implement FULL-SCALE MARKETING PROGRAMS that generate substantial growth for $10MM+ companies.
What is a Fractional CMO?
The increased popularity of a remote workforce coupled with the gig economy trend has driven demand for Fractional CMOs. Causing business leaders to ask "What is a Fractional CMO?" And are they beneficial to my business.
A Fractional CMO is an outsourced senior marketing executive offering their leadership experience and marketing expertise on a fractional, as-needed basis. The Chief Marketing Officer is responsible for the development and implementation of strategies that generate revenue growth and optimize Return on Marketing Investment.?
?A Fractional Chief Marketing Officer from Astute Group will hit the ground running, applying their knowledge, skills, and experience to:
To create demand, generate leads, increase sales, and ultimately drive profitable revenue growth.
?What are the Benefits of a Fractional Chief Marketing Officer?
The primary objective of a?CMO is to drive strategic long-term growth.?That is the ultimate benefit we provide to our clients. The Fractional CMO model also offers significant cost reductions by providing all of the benefits of a Chief Marketing Officer (CMO), for a fraction of the cost.
Outsourcing a CMO eliminates the challenges and expenses associated with finding, hiring, training, and equipping a new senior marketing executive.?Because Fractional CMOs are not direct hires, they eliminate the costs and commitments associated with an employee.
The Fractional CMO provides numerous benefits to organizations that do not have a dedicated marketing executive.?We provide the marketing strategies, leadership, and tools that successful corporations use, scaled to a level that is right for your business. Making it possible to,
to ultimately drive more sales, at higher profit margins, for long-term growth, and greater sustainability.
How does a Fractional Chief Marketing Officer Work?
?Astute Groups?Outsourced CMO?services are offered in the traditional Part-Time CMO and Temporary CMO format, as well as tailored engagements for your specific needs. These include,
Part-Time CMO
Get all of the benefits of a CMO for a fraction of the cost. Your CMO is available on a scheduled basis to ensure continuous progress and optimal results.
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Temporary CMO
A CMO on an interim basis is ideal for filling urgent needs with unexpected vacancies or to provide extra bandwidth for critical strategic marketing projects.
Advisory CMO
A trust advisor for strategic planning and performance assessment. Usually engaged on a monthly or quarterly basis for an entire to define objectives, develop plans, and gauge performance. Accessible for advice along the way.
Virtual CMO
Ideal for start-ups, or companies facing physical barriers to working with a high-caliber Fractional CMO, such as office location.?The Virtual CMO is a?more affordable solution because it eliminates the expenses associated with having a Fractional CMO on site.
Recovery CMO
A Fractional CMO to quickly turn around consecutive losses and overcome the risk of financial disaster. This program is extremely agile and designed to provide relief quickly.
What is a Fractional CMO impostor?
Unfortunately, the demand has caused various service providers that do not have actual experience as marketing executives to now claim they are Fractional CMOS. Both employment and marketing service providers have jumped on the bandwagon and renamed their actual offerings as Fractional CMO services.
Service providers like advertising agencies, content development firms, marketing consultants, college professors, and even temporary employment agencies now claim to be qualified to serve as Chief Marketing Officers on a fractional basis. This creates a losing proposition for clients because these Fractional CMO impostors often result in one of two outcomes
1.???Underperforming Strategies - An experienced Chief Marketing Officer has the experience, education, and skills needed to develop innovative and highly effective marketing strategies. If your Fractional CMO does not have those capabilities, you may be paying less for the CMO services and not realizing the greater cost that could be fatal, lost revenue opportunities.??
Or
2.?????Overpriced Services - If your Fractional CMO is providing operations level services such as creating content, managing social media accounts, developing email campaigns, etc. You are overpaying for marketing services available for rates much lower than those of a Fractional CMO.
To learn more about Fractional CMOs or inquire about Astute Groups Fractional CMO services, please visit our website at https://www.astutecmo.com or give us a call at 866.546.9482.