What is the formula?

For me it has never been about validation. I have an unsatisfied curiosity regarding the workings of the human mind and when I produce original content, it is extremely important to me to to understand whether people's interest is correctly reflected in the numbers provided by social media platforms such as Linkedin.

Why does one article get 2 views and another 200 or even 2000?

It is a question that I have been struggling with since my second article. As with most people I was extremely proud of my first post and getting 60+ views on it was inspiring. But then I wrote a second post and a third and at worst I expected views that would be on par with the first article, but for some reason it hovered around a quarter of the first articles views for quite a while.

In my mind the click-bait heading and accompanying picture of each article were very similar, but for some reason people would view the one and not the other.

That lead me to my next question. How does Linkedin calculate a view? I would imagine that the moment you click on the link to open up the article, it would constitute a view. However, the numbers did not add up. Reading the articles over and over again, I could not determine why the one would get 3 to 5 times more views than the other, especially if a view just meant clicking on the link.

I would have understood if Linkedin had some way to determine whether someone, not only clicked on the article, but also read past the first paragraph or not.

My research seems to indicate that Linkedin defines a view as nothing more than a click on the link. I, however, cannot accept that the formula is that simple. It seems impossible that, purely looking at the introductory topic and visual, 5 times more people would prefer to explore the one article as opposed to the other..

Hopefully someone from Linkedin, not only decides to click on this article, but also would have the courtesy of shedding some light on the topic.