WHAT IS A FONT - WHAT IS A TYPEFACE - WHAT IS TYPOGRAPHY?

WHAT IS A FONT - WHAT IS A TYPEFACE - WHAT IS TYPOGRAPHY?

A font is a complete collection of letters, characters, and numbers within a particular typestyle. Letters, numbers, and symbols in consistent type-weight and typestyle make up a complete set (type family) of a distinctive design of printing type such as Ariel, Helvetica, Times Roman and thousands of others. Most typefaces are available in different typestyles (roman, italic, bold, extra bold, condensed, etc.) and are chosen for a particular piece of text on the basis of (1) legibility, (2) readability, (3) appropriateness for the audience and the message, (4) reproducibility, and (5) practicality. Insider Tip: Only use comic sans when…what am I saying? Never use comic sans—EVER!

A typeface consists of the full range of characters that make up an entire font family. Yes, even fonts have families. And they all have that one crazy uncle, too.

Typography is the art form of designing with type. And, no, it has nothing to do with all the errors you make when you type.

https://ruzowgraphics.com/font-type-terms-demystified/

要查看或添加评论,请登录

Nancy Ruzow的更多文章

  • Fresh perspective. Breakthrough marketing results.

    Fresh perspective. Breakthrough marketing results.

    Great graphic design is one thing. But finding a human with who you enjoy working — puts the cherry on top.

  • What is a “fractional art director” and why would your business need one?

    What is a “fractional art director” and why would your business need one?

    Before “Fractional CMO, Fractional CFO, or Fractional CEO” became terms, I was serving as a Fractional Art Director for…

    3 条评论
  • What is brand identity or a brand mark?

    What is brand identity or a brand mark?

    What is a brand identity? No, it has nothing to do with cattle. A company's brand identity is how that business wants…

  • What is a bleed?

    What is a bleed?

    Forget the BandAids. A bleed simply means that the design or color has images that extend beyond the edge of the page…

    2 条评论
  • What does it mean when a designer says 'Above the Fold'?

    What does it mean when a designer says 'Above the Fold'?

    This term, which can be used for both print and web-based design, originated in newspaper production, ensuring the most…

    2 条评论
  • What are Google Fonts and can an I use them in Word and on a Mac and the Web?

    What are Google Fonts and can an I use them in Word and on a Mac and the Web?

    The water fountains outside the Googleplex in Mountain View, Ca. Just kidding! Google Fonts are actually a huge…

    1 条评论
  • What's Your Grade?

    What's Your Grade?

    Thanks to my client Val Gosset* I discovered some great sites to check on how my subject lines, headlines, and website…

  • Naughy, naughty JPG

    Naughy, naughty JPG

    Your Logo file is LOUSY — and I’m not talking about the design of your logo. I’m talking about the file itself.

    2 条评论
  • 2016 MARKETING TRENDS

    2016 MARKETING TRENDS

    A new year means new trends in the marketing industry. Keeping up with new but proven marketing tools and strategies is…

  • HOW CLIENTS SEE YOU

    HOW CLIENTS SEE YOU

    Now is a really good time of year to ask: What can we do to make business this year better than last year? For you, the…

社区洞察

其他会员也浏览了