WHAT IS FLYWHEEL MARKETING?

In the world of marketing, the marketing funnel has experienced a long dominance. However, thanks to the presence of Amazon that applies flywheel marketing, the popularity of this marketing model is getting brighter. What is flywheel marketing?

Simply put, flywheel marketing is a marketing model that focuses on the experiences and purchase journeys of potential customers. Through the convenience provided by an internet connection, a consumer can share his experience in buying a product on a particular platform or brand. This is the key to flywheel marketing success where these buyers will come back and recommend products from certain business platforms and websites.

Flywheel Marketing is a marketing strategy model that is believed to be able to replace the marketing funnel that emerged in 2018.

Funnel Marketing are indeed more often used in various businesses and companies so far. But after that flywheel marketing appeared and began to be talked about, flywheel marketing is increasingly popular and is being considered by many marketers because it is believed to be one of the successors to the successor to the funnel marketing that can not only generate consumers, but also foster sustainable loyalty.

And this is of course very important for a business to get a lot of profit. Therefore, let's read more complete information about flywheel marketing in the following article What is flywheel marketing?

Flywheel Marketing is a marketing strategy model that focuses on the consumer experience. The concept of this strategy is actually very simple because most of them really use consumers to disseminate information about the company's products/services. and this concept is able to show how a business will continue to grow if it prioritizes customer satisfaction and at the same time sets a target for the maximum number of sales.

Flywheel Marketing is able to gather the power of loyal consumers to drive business with the service and excellence provided to consumers, if consumers get something that is valuable and worth it, they will not hesitate to provide information about our business to many other potential customers.

DIFFERENCES OF FLYWHEEL MARKETING AND FUNNEL MARKETING

In the world of marketing, funnels have been known and trusted for a long time as a guide for business marketing success.

Trust Radius believes that the funnel that prioritizes consumers as output is one of the most important shortcomings. When the output has been obtained, potential customers have become buyers, they just leave the funnel and are no longer considered important. Meanwhile, in flywheel marketing, consumers are considered as very important inputs and are placed at the center of the marketing strategy model.

Consumers are very wary of driving business growth and are even considered a source of energy.

Flywheel is used in business to continuously improve customer satisfaction in order to increase profits and bring in more leads.

Flywheel marketing is a strategy model that is more effective at inviting sustainable purchases than the funnel marketing.

THE FOLLOWING SOME STAGES OF FLYWHEEL MARKETING

 Flywheel marketing can be said as a sustainable marketing strategy where consumers are expected to return to buy products or provide product recommendations for the same business. To achieve this effect, what are the stages of flywheel marketing? Read more here.

ATTRACT

 In the flywheel marketing, this attract is when the marketer tries to bring in as many potential customers as possible.

The target prospective customers who are brought in must be in accordance with the business and marketing plans that have been planned.

This is usually, to attract more target consumers, marketers can try several ways such as creating blog articles, and other marketing content, on-page SEO and off-page SEO, increasing social media presence, and pay per click.

ENGAGE STAGE

 When the target potential consumers are already interested in the attract stage and are getting to know your business, the next thing to do is provide more information and content.

Through interesting content, it can convince potential consumers to want to try the products offered.

In flywheel marketing, most marketers will automate this engagement stage by sending an email newsletter.

This stage is important to communicate with the sales team to find out what potential customers want and also be able to analyze the problems they face on their way.

DELIGHT STAGE

The delight stage is the stage that distinguishes the funnel marketing from the flywheel marketing.

The task of the marketing team at this stage is to build good relationships with consumers with the aim of upselling. In this stage, consumers will be invited to work with marketing companies to create reviews and other user-generated content.

Compared to ordinary marketing strategies, this is considered very effective in convincing new leads to want to try the company's products. Therefore, the relationship between companies and consumers must be maintained so that the flywheel strategy continues to spin as its function is to generate new consumers.

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