What is the fire in your belly?

"What good is it having a belly if there's no fire in it? Wake up, drink your passion, light a match and get to work." -Simon Sinek

WHY do you get out of bed each day? A big question, for sure. It makes you hone in and think about if you are really doing something every day that lights you up. 

Humans need motivation and momentum to move forward. Finding your WHY can be the key to just that. In fact, it can change your whole approach to life - and business - if you start with your WHY before you do anything or make any decisions. Here is the concept distilled to 5-minutes. 

At IBE - the Covid-19 crisis led us down a path where we tweaked our WHY that had been driving us forward for years and went through the process of ditching anything that didn’t line up with it - especially the things we were holding on to simply because we had always done it that way. It’s led to renewed energy for what we do and fresh creativity in how we do it. 

Our WHY? Make the bold choice, help make people's job easier, and ultimately - put more inspiring work out into the world. 

This is also my personal WHY - not just for my business(es), but for my life. Yours don’t necessarily need to be the same, but I work and live by the same value systems.

Want to dive in and find your own WHY, too? 

Read Simon Sinek’s books: 

START WITH WHY - inspiration to find your why and do the things that inspire you 

FIND YOUR WHY - to help those inspired by the messages put them into action in their lives and businesses 

 (support your local bookstore and order from them or from the author here!)

or take an online course (with pay what you can options) to lead you through the process.