What are the Fantastic Ways to Brand your Construction Company

Do construction people really need branding! That’s a usual notion in the industry where only and only quality work pays off. So, no matter how much a construction company spends on marketing to uplift the company’s image, a proven track record of performance can only make them a brand to reckon. Considering this point, does spending on branding your construction company worth it?

If you are a new entrant, can you be a brand online?

Does brand management is required even if you are consistent with your accomplishments?

Yes, branding and brand management both are crucial. In this article, we will discuss a few fantastic ways to brand your construction company, and what is the importance of brand management for a construction company?

Before giving out a few ideas on branding, let’s talk about first:

How to go with creating a brand identity for a construction company?

The beginning of creating a brand identity begins with defining it first. And as per many business owners, defining a brand is like a journey of discovering oneself and the business. It is certainly not easy and will take time.

If a construction firm goes on to create a brand identity, the first thing would be the online presence. And, as you all know it starts with the website. But, before the site, there is one thing that has to be finalized. That is a LOGO. A perfectly-designed logo will not only speak volumes about your brand but will be a symbol of your online identity.

The logo can’t be without a perfect tagline, and here one needs to be creative as well as innovative. Here are a few examples: “Developing our people, growing our business.” “Quality construction. Great value.” SunRay Construction Solutions uses the tagline: “Secure your lien rights and get paid on your terms” for their business communication and emails. As soon as you get your awesome logo, place it everywhere. But, a construction company’s branding is not just about a logo and a slug/tagline. Read on the other ways to do branding.

Also read: How to make your Construction Company a Brand Online?

Discover fantastic ways to brand your construction company?

1.   Dress like your brand

It’s not just a quirky idea but helps in networking a lot. Dressing up in your brand color or wearing your logo and tagline during networking events and CSR activities is a great way to remind people of your brand. A customer usually recognizes a brand not with its name but with tagline, logo, and colors. So, be memorable to get business leads.

2.   Use of creatively fun business cards

The new era of millennials has made one word very common, and that is “cool”. So, anything fun, quirky, the out-of-the-box idea is tagged cool. To add coolness to your brand, move around with creative business cards. Usually, people ask for your business card and forget totally. A creative business card will get registered to the client’s mind very quickly because of the cool factor.

3.   Google MyBusiness Page

Google MyBusiness Page is now a one-stop destination for all sorts of business listings. With a Google My Business listing, you also get freely listed on Google Maps and searches. A step that also helps in local SEO, making it easy for the clients and customers to find you locally.

4.   Create a “Voice” for your brand

A company that can connect with its customers on a personal level goes a long way. By creating a “voice” for your brand you will be successful in connecting with your target audience. The voice of the brand should be friendly yet formal, should come with a promise, or should be giving hope. Integrate it well in your corporate communications.

5.   Your brand supports a cause

Your construction company may be actively taking part in CSR activities, but does it stand for any cause! Show your customers that you think of humanity, believe in a greener world, and other causes. Make efforts to be the change to see the change. By standing for a purpose and showing support, you walk the extra mile in terms of branding.

6.   Interesting E-mailers

A lot can happen over an E-mail. Don’t stick to the same ole same ole traditional e-mail template. Have an exciting e-mail template to grab the attention of the reader. Go for a simple and interesting conversational e-mail tone to connect with your clients.

7.   Personalize Social Media

One shouldn’t be ignoring social media marketing when it comes to branding. These days people spend more time on social media then surfing or browsing. Use your brand page for posts that are educational and entertaining. Do activities like posting pictures from the job sites, praising your contractors with their photographs, and upload photos of celebrating safety day or a family day on the social media pages to humanize the brand.

Read more: 21 Awesome Social Media Marketing Ideas for Contractors

What is the importance of brand management for a construction company?

Many companies think that their brand is what they have made it out. No! The brand is what exists in the customers’ minds. It is about the promise or promises you made, the values you stand for, and the performance you deliver. It is what your company foresees and edges to achieve.

A company becomes a brand when its employees trust it and wear the company’s values in their sleeves. When a brand is trustworthy for the clients, and they believe in it thoroughly. Thus brand management for a construction company is vital and crucial for the long run.

Conclusion:

You can think of many other fantastic ways to brand your construction company. Just remember one thing: keep up with the promise you have made to the customers. A construction company that lives up to the expectations of its clients and customers can only become a brand.