What Factors Influence the Development of an Effective Local Business Search Strategy?
Techsharks Internet Services Pvt Ltd
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You've probably seen, heard, or been told how important local search is for your business. But what exactly does that mean? Perhaps you're already using a local search strategy to help get your business noticed online, but you're not getting the results you're looking for. In any case, understanding what local search is and how it works is critical if you want to make your business as visible and find able as possible for searchers looking for the products, services, and solutions you offer. In a nutshell, it's all about getting the right information to the right people at the right time!
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What is Local Search Marketing?
Local search marketing is an internet marketing strategy used to promote a physical location of a local business. Essentially, this is a method of capturing a larger portion of the target audience of searchers looking for xxx (insert business, product, or service) near me. This digital marketing strategy is applicable to small businesses with a single location, larger businesses with multiple locations, and businesses of all shapes, sizes, and stripes. And there are some specific strategies you can employ to increase your local presence via local search engine optimization (more commonly abbreviated as local SEO).
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You're probably familiar with the concepts of business listing management and website optimization, but do you really understand how they work? We believe in honesty and transparency at Techsharks Internet Services Pvt. Ltd., and we're here to help you find the answers you're looking for! Let's look at some of the features and benefits of signing up for a local search plan, as well as what goes into making it all happen.
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Optimize Your Google My Business Profile
Other search engines are still available, but none are as popular as Google. That is where your search engine marketing (or SEM) efforts should be focused. It's simple to claim your Google My Business (or GMB) listing, but there's a lot to learn about managing and optimizing your GMB profile.
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Reviewing reviews is only one aspect of managing a Google My Business listing. Maintaining your profile entails tasks such as updating your company's holiday hours and creating Google posts. Reviews and comments must be responded to as soon as possible, and your listing must always be kept up to date. When a search engine determines the best results for a user's search, an optimized business profile is more likely to be seen as relevant and prominent.
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GMB optimization accounts for a sizable portion of local search marketing efforts. And optimization entails more than just completing your Google My Business listing. Here are some things you should include:
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When Google culls through your web directory listings, the inclusion of relevant keywords and phrases in your content accounts for up to 70% of search traffic results. You cannot afford to overlook this critical aspect of the optimization process!
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To ensure that business listings are properly set up and maintained for optimization, consistent effort and intentionality are required. However, the traffic generated by these efforts will more than cover your investment!
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Optimize Your Website for Local Search, Too
A local search-optimized website sounds fantastic! But how does that work, and how can you mark your website for increased GMB visibility? It all comes down to ensuring that your website has the features and capabilities that users value and that search engines consider important.
For starters, locally optimized websites take a mobile-first approach, and are designed to be voice search-friendly. Let’s look at how these features can be integrated into your website.
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? Mobile-friendly
By 2022, mobile devices and phones will outnumber traditional computers and laptops in terms of search volume. Here are a few things that can make or break the development of a mobile-friendly website. Microsites, for example, are specifically designed for mobile devices. The spacing of the page, the placement of links and buttons, and the size of on-screen text all contribute to this. While these are only a few of the factors that influence a website's mobile friendliness, they provide a good idea of what it takes to provide a great mobile experience for your visitors while also impressing Google and other search engines.
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? Relevant content
Your website will undoubtedly include information about who your company is, what it does, the services it offers, and so on. It's also a good idea to include blogs where prospective buyers and current customers can learn more about your products and services, your industry, and how people can use your products and services to meet their needs and achieve their goals. This content, which includes written content, images, graphics, animations, and video elements, must be carefully planned and produced.
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? Other content & web design considerations
Other websites and web entities should ideally be allowed and encouraged to access and use the information provided by your content. Backlinks are an effective way to increase your site's authority, and they contribute to the success of your overall local search optimization efforts. NAPU (name, address, phone number, and URL) are required for on-page signals, as are keywords in title tags and meta descriptions. Image and video optimization are also important for faster loading times. Unless you have an in-house web development team, it's best to delegate management of these aspects of your business website to a trained professional who can collaborate with you to help you achieve your business objectives.
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Final Thoughts
As you can see, optimizing a local business search presence entails more than just creating a GMB profile. We hope you find these suggestions useful as you work to improve your local business's online visibility.
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Still unsure of where to go next or how to make it all happen for your company? Techsharks search marketing experts are here to assist you! Contact one of our helpful specialists today to learn how we can help you maximize your local digital marketing footprint!