What is a Facebook lookalike audience?
Shubham Tomar
Digital Marketing for SAP Consultants & Implemented Companies | 50k+ Leads | Managed over 1 Crore+ in Ads | SAP Industry Focus
LOOK ALIKE AUDIENCES
A lookalike audience is a targeting audience based on a custom audience. Examples of custom audiences include people on your email list, website visitors, and Facebook users who engage with your video or Facebook page. When you create a lookalike audience of a custom audience, Facebook finds users who have similar attributes to the people who are in that base custom audience.
For example, say you have an email list custom audience. To create that audience, you uploaded a list of 10,000 people. For a lookalike audience based on this custom audience, Facebook will look for Facebook users with similar attributes to those people on your email list.
Lets say you have uploaded a list of 1000 are quest flyers. Once you upload Facebook algorithm will find few common attributes in all these 1000 people and will give you a similar audience.
If you have uploaded a list of 500 people from Chicago who work in Microsoft. Then FB lookalike will find few common attributes among these 500 people (like they work in Microsoft, they are graduated, etc) and will show you a look alike audience with similar attributes.
- When to use this method?
This method works when you have handsome budget and you need lot of traffic or conversions. This method may not be advisable for people with small budgets or QUALITY constraint advertisers but is really good way to scale up your ads.
Moreover this method helps us to use Facebook's algorithm auto intelligence and reach out to vast audience that we are missing through direct targeting options like behavior and interest based targeting.
- How to create Facebook look alike audience?
It can be created either by uploading email ID's of your current customers or people who have visited your website or clicked your ad in past or you can create a lookalike audience for any interest or behavior category.
FB lookalike audience varies on a scale / percentage of 1% -10%. 1% means that the people in the bracket of 1% will have more attributes similar to your list of audience. 2% will be less similar but more then 3% and so on.
- How to scale up?
Create 3 different ad sets with 1%, 2% and 3% and see the performance.