What are Explainer Videos, and How do They Help Achieve Business Goals?
We live in a time of transition from written communication to video formats. You can observe it in the success of YouTube and TikTok, which generate billions of views every hour. Our brains are becoming more reliant on images and movement than on the written word. Pictures and things that move offer instant gratification. What, not long ago, was considered a trend now is a new reality that is helping companies increase revenue and boost user experience on their websites and apps.
Why are explainer videos so effective?
Our brains are inherently lazy. Our minds prefer easily digestible video content to texts that require processing. That is why short videos are more attractive to us than lengthy articles. Our memory is also more effective when multiple senses are involved in communication. Therefore, such material takes root in our heads quicker and with less effort. Nor should we forget the time-saving feature that is so vital these days. Reading is time-consuming, while you can watch a professional explainer video in a minute.
What are the most popular types of explainer videos?
2D explainer animation
It tells the product's story quickly, to the point, without rambling or going into detail. It's as if you want to tell someone in 2-3 sentences about your product. It is a visual answer to the fundamental question - what is your product or service? It is designed to encourage people to use it.?
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3D explainer videos
3D explainer videos are highly effective for many companies that operate in the physical world, such as architectural, construction, manufacturing, chemical or medical industries. They offer a perspective, 360-degree overview combined with motion and are attractive to customers but time- and money-consuming.
User Interface (UI) Animation
This is something we like the most. We love creating UIs, and we do it very well. Now we can also make it more dynamic. It is a kind of demo for your product but also a great marketing piece. UI is great. We make it Riotters great.?
How can you capitalize on video in your business??
Identify key areas in your communications and turn them into explainer videos tailored to your preferences and capabilities. There are many types to choose from, but at Riotters, we can assist you in finding the most suitable ones.